6 New Face Masks for Gorgeous Skin

Mar. 15, 2025

The best face masks to try now.

Face masks are one of the PEOPLE beauty team’s favorite skincare categories. And no, it’s not just because using one encourages a moment of (much needed) quiet time. The best ones are capable of delivering noticeable results in the amount of time it takes us to binge a show — often times less.While there are impressive, celeb-approved formulas for brightening, some of the latest formulas are even more targeted than ever before, focusing on lips and the chin. Ahead, check out six masks we can’t face the day without, and brilliant tips for masking from a seasoned aesthetician.

Face masks are one of the PEOPLE beauty team’s favorite skincare categories. And no, it’s not just because using one encourages a moment of (much needed) quiet time. The best ones are capable of delivering noticeable results in the amount of time it takes us to binge a show — often times less.

While there are impressive, celeb-approved formulas for brightening, some of the latest formulas are even more targeted than ever before, focusing on lips and the chin. Ahead, check out six masks we can’t face the day without, and brilliant tips for masking from a seasoned aesthetician.

01of 06

To Hydrate Your Lips

Jennifer Lopez and her skincare brand JLo Beauty’s Beso Balm Ultra-Hydrating Lip Mask.Getty

Getty

JLo Beauty founderJennifer Lopez, 54, talks about howshe uses it to give her bedtime routine a boost. “You can wear it during the day like a balm, then apply extra at night as a hydrating mask. There’s nothing like that glossy finish to make you look pulled together. I’d be lying if I said I didn’t want to look a little glamorous when I climb into bed at night,” she says.

Buy it Now!JLo Beauty Beso Balm Ultra-Hydrating Lip Mask, $19;jlobeauty.com

02of 06To Tighten Your JawlineRéVive Fermitif Chin Contour Mask.Quick fixes are rare in the beauty world, but this mask (its loops go around your ears for a secure fit)—which features firming peptides and hydrating hyaluronic acid—temporarily lifts, tones and smooths your lower face and neck in 20 minutes.Buy it Now!RéVive Fermitif Chin Contour Mask, $95 for 6;reviveskincare.com

02of 06

To Tighten Your Jawline

RéVive Fermitif Chin Contour Mask.

Quick fixes are rare in the beauty world, but this mask (its loops go around your ears for a secure fit)—which features firming peptides and hydrating hyaluronic acid—temporarily lifts, tones and smooths your lower face and neck in 20 minutes.

Buy it Now!RéVive Fermitif Chin Contour Mask, $95 for 6;reviveskincare.com

03of 06

To Exfoliate Your Skin

In fall, pumpkin pops up everywhere, including in skin care. But these retexturizing formulas, which are packed with pumpkin enzymes (a form of alpha hydroxy acidthat gently exfoliates skin), are great for sloughing year-round.

Buy it Now!Josie Maran Skin-Plumping Exfoliating Mask, $42;josiemaran.com

04of 06

To Pamper Your Eyes

05of 06

To Brighten Your Skin

Vanessa Hudgens and her skincare brand, Know Beauty’s Arctic Gold Vitamin C Mask.Shutterstock

Shutterstock

Buy it Now!Know Beauty Arctic Gold Vitamin C Mask, $45;knowbeauty.com

06of 06Plus! How to Mask like a ProAesthetician Autumn Henry.Courtesy Autumn HenryAesthetician Autumn Henry (@autumnhenryskincareon Instagram) shares her top tips:Tailor Your Cleanser:Anyone with oily skin or active breakouts should start with a foaming formula. Normal to dry skin types can use a hydrating gel. If your skin isn’t sensitive, add a powder exfoliator (like Tatcha the Rice Polish) to the cleanser to buff away dead cells.Incorporate a Toner:An alcohol-free toner will remove residue from cleansing and help keep the skin soft, so it can absorb the mask’s ingredients. If your skin is dry, you can use a hydrating face mist instead.Add a Layer of Moisture:It might be tempting to let your skin breathe after masking, but you need to apply a nourishing serum and moisturizer to maximize the effects of your treatment.

06of 06

Plus! How to Mask like a Pro

Aesthetician Autumn Henry.Courtesy Autumn Henry

Courtesy Autumn Henry

Aesthetician Autumn Henry (@autumnhenryskincareon Instagram) shares her top tips:

Tailor Your Cleanser:Anyone with oily skin or active breakouts should start with a foaming formula. Normal to dry skin types can use a hydrating gel. If your skin isn’t sensitive, add a powder exfoliator (like Tatcha the Rice Polish) to the cleanser to buff away dead cells.

Incorporate a Toner:An alcohol-free toner will remove residue from cleansing and help keep the skin soft, so it can absorb the mask’s ingredients. If your skin is dry, you can use a hydrating face mist instead.

Add a Layer of Moisture:It might be tempting to let your skin breathe after masking, but you need to apply a nourishing serum and moisturizer to maximize the effects of your treatment.

source: people.com