Beyoncé's Whisky, Kylie Jenner's Canned Vodka Soda, Plus More Stars in the Alcohol Business

Mar. 15, 2025

01of 75BeyoncéBeyoncé whisky brand.Atiba Jefferson; Mason Poole/Parkwood Media/GettySirDavis WhiskyThe “Cowboy Carter” singer announced her venture into the liquor industry withSirDavis Whisky($89), which pays homage her home state of Texas and her family. The brand’s name is in honor of her great-grandfather, Davis Hogue, who was a farmer and moonshiner in the South.“When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy,”Beyoncésaid in a statement.Using oak barrels and sherry casks for its aging process, the product is broken down to 51% rye and 49% malted barley. The result is a texture reminiscent of Japanese and Scotch whiskies with the deep flavor of American rye.

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Beyoncé

Beyoncé whisky brand.Atiba Jefferson; Mason Poole/Parkwood Media/Getty

Atiba Jefferson; Mason Poole/Parkwood Media/Getty

SirDavis Whisky

The “Cowboy Carter” singer announced her venture into the liquor industry withSirDavis Whisky($89), which pays homage her home state of Texas and her family. The brand’s name is in honor of her great-grandfather, Davis Hogue, who was a farmer and moonshiner in the South.

“When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy,”Beyoncésaid in a statement.

Using oak barrels and sherry casks for its aging process, the product is broken down to 51% rye and 49% malted barley. The result is a texture reminiscent of Japanese and Scotch whiskies with the deep flavor of American rye.

02of 75Kylie JennerKylie Jenner Sprinter.Erik Pendzich/Shutterstock; Travis RathboneSprinterKylie Jennersaid her canned vodka soda line “captures the feeling of fun with your friends.“Sprinterdrinks (8 for $20) come in four flavors — black cherry, peach, grapefruit and lime. Each can contains 100 calories with no added sugar.“It’s the best tasting vodka soda I’ve ever tried - and I’ve tried a lot. I can’t wait for people to taste it for themselves,” she said.

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Kylie Jenner

Kylie Jenner Sprinter.Erik Pendzich/Shutterstock; Travis Rathbone

Erik Pendzich/Shutterstock; Travis Rathbone

Sprinter

Kylie Jennersaid her canned vodka soda line “captures the feeling of fun with your friends.“Sprinterdrinks (8 for $20) come in four flavors — black cherry, peach, grapefruit and lime. Each can contains 100 calories with no added sugar.

“It’s the best tasting vodka soda I’ve ever tried - and I’ve tried a lot. I can’t wait for people to taste it for themselves,” she said.

03of 75Margot RobbieMargot Robbie’s Coastal Gin.papa salt gin; Mike Coppola/GettyPapa Salt Coastal GinThis Barbie knows gin! Theactress, along with her husbandTom Ackerleyand three friends, took five years and 59 recipe iterations to create the spirit, Robbie toldForbes. The final version (only availablein the U.K., Australia and New Zealand as of August 2024) combines flavors of Australian botanicals like wax flower and notes of pink peppercorn and hibiscus.

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Margot Robbie

Margot Robbie’s Coastal Gin.papa salt gin; Mike Coppola/Getty

papa salt gin; Mike Coppola/Getty

Papa Salt Coastal Gin

This Barbie knows gin! Theactress, along with her husbandTom Ackerleyand three friends, took five years and 59 recipe iterations to create the spirit, Robbie toldForbes. The final version (only availablein the U.K., Australia and New Zealand as of August 2024) combines flavors of Australian botanicals like wax flower and notes of pink peppercorn and hibiscus.

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Snoop Dogg and Dr. Dre

Snoop Dogg Gin & Juice.Tom Morris

Tom Morris

Gin & Juice By Dre and Snoop

05of 75Jason MomoaJason Momoa’s Meili Vodka.Jason Momoa/InstagramMeili VodkaTheAquamanstartook inspiration from water, earth, air and fire in creating theaward-winningliquor, which sells for $25. Part of the elemental value of the vodka comes from the fact that it is made with water harvested from icy Montana mountains. Each blue-tinted bottle is meant to be unique and imperfect because it is made from 100% recycled glass.

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Jason Momoa

Jason Momoa’s Meili Vodka.Jason Momoa/Instagram

Jason Momoa/Instagram

Meili Vodka

TheAquamanstartook inspiration from water, earth, air and fire in creating theaward-winningliquor, which sells for $25. Part of the elemental value of the vodka comes from the fact that it is made with water harvested from icy Montana mountains. Each blue-tinted bottle is meant to be unique and imperfect because it is made from 100% recycled glass.

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Brad Pitt

Brad Pitt’s The Gardener Gin.courtesy of The Gardener Gin

courtesy of The Gardener Gin

The Gardener Gin

Fittingly, the botanical liquor ($40) debuted at theCannes Film Festivalin 2023.

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Rachael Ray

Rachael Ray’s Staple Gin.Courtesy Staple Gin; Astrid Stawiarz/Getty

Courtesy Staple Gin; Astrid Stawiarz/Getty

Staple Gin

Thecelebrity chefhas been cooking up something in the liquor world.

“I’ve written thousands of recipes throughout my career, and I wanted to apply the same principles I was using in the kitchen to create a balanced, beautiful gin,” said Ray in a press release.

08of 75Matthew McConaughey and Camila McConaugheyMatthew McConaughey and Camila McConaughey tequila brand.Pantalones Organic TequilaPantalones Organic TequilaIn a nod to the name of their new spirit, the married couple went pantless ina cheeky videoannouncing the company.“When did tequila stop being tequila?” Matthew asks in the clip. Camila responds: “Right? Where’s the fun?”“Pantalones Organic Tequila- the best thing we’ve made with our pants on,” they added in a hilarious joint statement.The tequila company’s portfolio includes three bottles. The Blanco ($45) gives off “notes of honey and citrus.” The Reposado ($50) is aged nine months and has a fruitier, fresh oak edge, while the Añejo ($55), aged 15 months, highlights flavors of vanilla, butterscotch and maple.

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Matthew McConaughey and Camila McConaughey

Matthew McConaughey and Camila McConaughey tequila brand.Pantalones Organic Tequila

Pantalones Organic Tequila

In a nod to the name of their new spirit, the married couple went pantless ina cheeky videoannouncing the company.

“When did tequila stop being tequila?” Matthew asks in the clip. Camila responds: “Right? Where’s the fun?”

“Pantalones Organic Tequila- the best thing we’ve made with our pants on,” they added in a hilarious joint statement.

The tequila company’s portfolio includes three bottles. The Blanco ($45) gives off “notes of honey and citrus.” The Reposado ($50) is aged nine months and has a fruitier, fresh oak edge, while the Añejo ($55), aged 15 months, highlights flavors of vanilla, butterscotch and maple.

09of 75Michael Jordangetty; Cincoro Tequila.Cincoro TequilaMichael Jordanco-foundedCincoro Tequilawith four other fellow NBA owners and friends. Made from 100% Weber Blue agave from farms in Jalisco, Mexico, the brand’s tequila portfolio is “smooth on the palate with a complex, long finish,” per a release. Bottles include blanco, reposado, añejo, gold and extra añejo.

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Michael Jordan

getty; Cincoro Tequila.

Cincoro Tequila

Michael Jordanco-foundedCincoro Tequilawith four other fellow NBA owners and friends. Made from 100% Weber Blue agave from farms in Jalisco, Mexico, the brand’s tequila portfolio is “smooth on the palate with a complex, long finish,” per a release. Bottles include blanco, reposado, añejo, gold and extra añejo.

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The Rolling Stones

The Rolling Stones release their new rum.David M. Benett/Alan Chapman/Dave Benett/Getty; Crossfire Hurricane Rum

David M. Benett/Alan Chapman/Dave Benett/Getty; Crossfire Hurricane Rum

Crossfire Hurricane Rum

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Erin Lichy

Erin Lichy Announces New Mezcal Brand with Husband.Emanuel Fantini

Emanuel Fantini

Mezcalum

12of 75Michael BubléMichael Bublé new whiskey brand.Fraser & ThompsonFraser and ThompsonThe “Feeling Good” singer has launched anew whiskey brandin collaboration with expert distiller, Paul Cirka. Inspiration for the name came easy to Bublé.“I spent many summers with my grandfather at the confluence of the Fraser and Thompson rivers in British Columbia,” he said in a release. “When I heard Paul’s vision for creating a new kind of whiskey, I knew instantly what I wanted to call it.“Along with Cirka, Bublé said he worked three years to create the “perfect” whiskey ($30) that’s both “elegant and approachable.”

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Michael Bublé

Michael Bublé new whiskey brand.Fraser & Thompson

Fraser & Thompson

Fraser and Thompson

The “Feeling Good” singer has launched anew whiskey brandin collaboration with expert distiller, Paul Cirka. Inspiration for the name came easy to Bublé.

“I spent many summers with my grandfather at the confluence of the Fraser and Thompson rivers in British Columbia,” he said in a release. “When I heard Paul’s vision for creating a new kind of whiskey, I knew instantly what I wanted to call it.”

Along with Cirka, Bublé said he worked three years to create the “perfect” whiskey ($30) that’s both “elegant and approachable.”

13of 75Kate UptonKate Upton alcohol brand.Courtesy of Vosa SpiritsVosa SpiritsThe model has joined the canned drink company as a co-owner. In honor of the new venture,Vosa Spiritsdropped two new lines: Vodka Water ($11 per 4-pack) and High Line ($13 per 4-pack). Both come in various flavors like peach, pineapple and cherry.“I love sharing a drink with friends and family, making sure I’m drinking something that’s free of preservatives and made with high-quality spirits is important to me,” Upton said in a statement.

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Kate Upton

Kate Upton alcohol brand.Courtesy of Vosa Spirits

Courtesy of Vosa Spirits

Vosa Spirits

The model has joined the canned drink company as a co-owner. In honor of the new venture,Vosa Spiritsdropped two new lines: Vodka Water ($11 per 4-pack) and High Line ($13 per 4-pack). Both come in various flavors like peach, pineapple and cherry.

“I love sharing a drink with friends and family, making sure I’m drinking something that’s free of preservatives and made with high-quality spirits is important to me,” Upton said in a statement.

14of 75Woody HarrelsonWoody Harrelson Announces Hollistic Spirit Company.Courtesy of Holistic Spirit CompanyHolistic Spirits CompanyTheWhite Men Can’t Jumpactor is kicking off his liquor line with two unique spirits. TheAcademy Awardnominee teamed up with entrepreneur Amy Holmwood to launchOrigen vodka($40-$46)and Harmony gin($41-$47). Both blend artichoke and green tea leaves, elderberries and muscadine grapes with other natural ingredients.“For years I’ve wondered who was going to come along and put my favorite superfoods into spirits,” Harrelson said in a release. “I think it’s a marvelous thing that Amy came up with, and I admire her sense of purpose. It was a no-brainer to get involved from the start.”The “holistic” name is not just for branding — for every bottle soldForestPlanetwill plant a tree, and the brand donates to charities local to the alcohol’s distribution spots.

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Woody Harrelson

Woody Harrelson Announces Hollistic Spirit Company.Courtesy of Holistic Spirit Company

Courtesy of Holistic Spirit Company

Holistic Spirits Company

TheWhite Men Can’t Jumpactor is kicking off his liquor line with two unique spirits. TheAcademy Awardnominee teamed up with entrepreneur Amy Holmwood to launchOrigen vodka($40-$46)and Harmony gin($41-$47). Both blend artichoke and green tea leaves, elderberries and muscadine grapes with other natural ingredients.

“For years I’ve wondered who was going to come along and put my favorite superfoods into spirits,” Harrelson said in a release. “I think it’s a marvelous thing that Amy came up with, and I admire her sense of purpose. It was a no-brainer to get involved from the start.”

The “holistic” name is not just for branding — for every bottle soldForestPlanetwill plant a tree, and the brand donates to charities local to the alcohol’s distribution spots.

15of 75Alex MorganAlex Morgan Poses with Volley Tequila Seltzer.Volley Tequila SeltzerVolley Tequila SeltzerThe soccer star aims to score with her new canned drinks. The United States Women’s National Teamcaptainannounced her co-ownership of Volley Tequila Seltzer, a Charleston-based brand that prides itself on “insanely clean” ready-to-drink beverages.The bubbly drink mixes blue agave tequila, organic fruit juice and sparkling water in four flavors: sharp grapefruit, spicy ginger, tropical mango and zesty lime. The ingredients inside aren’t the only thing clean aboutVolley($30 for 8) — each can comes with a protective foil lid.“Real ingredients just taste better,” said Morgan.

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Alex Morgan

Alex Morgan Poses with Volley Tequila Seltzer.Volley Tequila Seltzer

Volley Tequila Seltzer

The soccer star aims to score with her new canned drinks. The United States Women’s National Teamcaptainannounced her co-ownership of Volley Tequila Seltzer, a Charleston-based brand that prides itself on “insanely clean” ready-to-drink beverages.

The bubbly drink mixes blue agave tequila, organic fruit juice and sparkling water in four flavors: sharp grapefruit, spicy ginger, tropical mango and zesty lime. The ingredients inside aren’t the only thing clean aboutVolley($30 for 8) — each can comes with a protective foil lid.

“Real ingredients just taste better,” said Morgan.

16of 75Maks ChmerkovskiyMaks Chmerkovskiy has a new line of vodka, Tetya KAPA.Roy Rochlin/Getty, Credit: Val ChmerkovskiyTetya KapaTheDancing with the Starspro launched anew vodka brandwith a special nod to his family. “This spirit is named after my beloved tetya (aunt) Kapa, who embodied the qualities of family, love, tradition, honor and perseverance,” Chmerkovskiy said.The vodka ($55) is a collaboration between Chmerkovskiy, Napa Valley Distillery founder Arthur Hartunian and vintner Ian Devereux White.“This premium vodka blends the finest Sauvignon Blanc grapes to represent Napa and ancient winter-grains to honor my roots in Ukraine,” Chmerkovskiy added. “It is a testament to the significance of past, present, and future.”

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Maks Chmerkovskiy

Maks Chmerkovskiy has a new line of vodka, Tetya KAPA.Roy Rochlin/Getty, Credit: Val Chmerkovskiy

Roy Rochlin/Getty, Credit: Val Chmerkovskiy

Tetya Kapa

TheDancing with the Starspro launched anew vodka brandwith a special nod to his family. “This spirit is named after my beloved tetya (aunt) Kapa, who embodied the qualities of family, love, tradition, honor and perseverance,” Chmerkovskiy said.

The vodka ($55) is a collaboration between Chmerkovskiy, Napa Valley Distillery founder Arthur Hartunian and vintner Ian Devereux White.

“This premium vodka blends the finest Sauvignon Blanc grapes to represent Napa and ancient winter-grains to honor my roots in Ukraine,” Chmerkovskiy added. “It is a testament to the significance of past, present, and future.”

17of 75Jeremy RennerJeremy Renner Announces Partnership with Sweet Grass Vodka.Matt Winkelmeyer/Getty, Sweet Grass VodkaSweet Grass VodkaEight months after ahorrifying snowplow accident,Jeremy Renneris raising a glass to his recovery and taking on new endeavors. TheHawkeyestar announced his involvement in the Charleston-made potato vodka ($26) with anInstagram post.“I’m so grateful for the progress I’ve made since the start of this year which allowed me to move forward with my interest in Sweet Grass Vodka,” the actor wrote on his post. “Their mission is rooted in community and shared experience, which is why the second I tried it, I knew I wanted to become a part of it.”

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Jeremy Renner

Jeremy Renner Announces Partnership with Sweet Grass Vodka.Matt Winkelmeyer/Getty, Sweet Grass Vodka

Matt Winkelmeyer/Getty, Sweet Grass Vodka

Sweet Grass Vodka

Eight months after ahorrifying snowplow accident,Jeremy Renneris raising a glass to his recovery and taking on new endeavors. TheHawkeyestar announced his involvement in the Charleston-made potato vodka ($26) with anInstagram post.

“I’m so grateful for the progress I’ve made since the start of this year which allowed me to move forward with my interest in Sweet Grass Vodka,” the actor wrote on his post. “Their mission is rooted in community and shared experience, which is why the second I tried it, I knew I wanted to become a part of it.”

18of 75Blake LivelyBlake Lively Reveals Betty Booze, the Alcoholic Version of Her Mocktail Line.Courtesy of Betty BoozeBetty BoozeAfter nearly two years of fun with her sparkling mixer brand, Betty Buzz,Blake Livelyadded some booze to the beverages.Betty Boozeis the older sister to herBetty Buzzmixers and there are three flavors: sparkling tequila with lime shiso, sparkling tequila with oak smoked lemonade, and sparkling bourbon with apple ginger sour cherry.When posting about the release onInstagram, the teetotaling star explained the extension. “Drinking isn’t my thing. But for f* sake, flavor is,” she wrote about the cans ($15 for 4). “Homemade recipes. Real fruit. Real ingredients. Quality booze. No crap. Also a real-time saver.”

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Blake Lively

Blake Lively Reveals Betty Booze, the Alcoholic Version of Her Mocktail Line.Courtesy of Betty Booze

Courtesy of Betty Booze

Betty Booze

After nearly two years of fun with her sparkling mixer brand, Betty Buzz,Blake Livelyadded some booze to the beverages.Betty Boozeis the older sister to herBetty Buzzmixers and there are three flavors: sparkling tequila with lime shiso, sparkling tequila with oak smoked lemonade, and sparkling bourbon with apple ginger sour cherry.

When posting about the release onInstagram, the teetotaling star explained the extension. “Drinking isn’t my thing. But for f* sake, flavor is,” she wrote about the cans ($15 for 4). “Homemade recipes. Real fruit. Real ingredients. Quality booze. No crap. Also a real-time saver.”

19of 75Jennifer LopezJennifer Lopez’s Line of Spritzes Come in Three Flavors.Greg SwalesDelolaFor anyone looking for some liquid courage when dancingon the floor,Jennifer Lopezhas just the drink. The singer’s line of ready-to-drink spritzes ($23 for 750ml) come in a mix of flavors and spirits: the Bella Berry is made with vodka, the Paloma Rosa has tequila and the L’orange features an amaro base. Lopez told PEOPLE that because she only enjoys the “occasional cocktail here and there,” nailing the flavor was key.“I’m not a huge alcohol whatever-alcohol drinker, so it needed to be something that was really pleasant tasting,” shetold PEOPLE in April. “I loved the idea of creating something a little more healthy, a little bit more to my taste with kind of healthier ingredients and being gluten-free.”

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Jennifer Lopez

Jennifer Lopez’s Line of Spritzes Come in Three Flavors.Greg Swales

Delola

For anyone looking for some liquid courage when dancingon the floor,Jennifer Lopezhas just the drink. The singer’s line of ready-to-drink spritzes ($23 for 750ml) come in a mix of flavors and spirits: the Bella Berry is made with vodka, the Paloma Rosa has tequila and the L’orange features an amaro base. Lopez told PEOPLE that because she only enjoys the “occasional cocktail here and there,” nailing the flavor was key.

“I’m not a huge alcohol whatever-alcohol drinker, so it needed to be something that was really pleasant tasting,” shetold PEOPLE in April. “I loved the idea of creating something a little more healthy, a little bit more to my taste with kind of healthier ingredients and being gluten-free.”

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Stephen Curry

Rodin Eckenroth/FilmMagic, Courtesy of Gentleman’s Cut Bourbon.

Gentleman’s Cut Kentucky Straight Bourbon Whiskey

Stephen Curryis ready to slam dunk the world of spirits with his first bourbon. Gentleman’s Cut Kentucky Straight Bourbon Whiskey is aged five to seven years and delivers flavors of honey, vanilla and caramel, according to a press release. The Golden State Warriors star describes his “rich, complex and bold” liquor as " the perfect offering to commemorate life’s great occasions” in the release.

21of 75Emma WatsonCourtesy of Renais GinRenais GinEmma Watsonand her brother, Alex, foundedRenais Gin, which is a “carbon-neutral product” made from “upcycled wine grapes.“In herInstagram postannouncing the new venture, theHarry Potterstar said the brand is an “ode to the sun-kissed vineyards of Chablis where my family has been making wine these past 30 years. Renais Gin is our love letter to Chablis,” she wrote.The gin is currently available in the US for $65 and the U.K. for £45 on theRenais website.

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Emma Watson

Courtesy of Renais Gin

Renais Gin

Emma Watsonand her brother, Alex, foundedRenais Gin, which is a “carbon-neutral product” made from “upcycled wine grapes.”

In herInstagram postannouncing the new venture, theHarry Potterstar said the brand is an “ode to the sun-kissed vineyards of Chablis where my family has been making wine these past 30 years. Renais Gin is our love letter to Chablis,” she wrote.

The gin is currently available in the US for $65 and the U.K. for £45 on theRenais website.

22of 75Anastasia KaranikolaouSteven Simione/FilmMagic; Sunny VodkaSunny VodkaAnastasia Karanikolaouco-leads and directsSunnyVodka($25) with DJZack Bia.The brand is known for producing vegan and gluten-free vodka that’s made from corn and “handcrafted in small batches.”

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Anastasia Karanikolaou

Steven Simione/FilmMagic; Sunny Vodka

Sunny Vodka

Anastasia Karanikolaouco-leads and directsSunnyVodka($25) with DJZack Bia.The brand is known for producing vegan and gluten-free vodka that’s made from corn and “handcrafted in small batches.”

23of 75A$AP RockyMercer + PrinceMercer + PrinceA$AP Rocky’sMercer + Princeis a Canadian whisky ($32) that boasts flavors of “fruit, vanilla and caramel” combined with “hints of baked apple and cinnamon.” The company, which aims to celebrate creativity, infuses the rapper’s own personality and is even named after his two favorite streets in New York City.

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A$AP Rocky

Mercer + Prince

A$AP Rocky’sMercer + Princeis a Canadian whisky ($32) that boasts flavors of “fruit, vanilla and caramel” combined with “hints of baked apple and cinnamon.” The company, which aims to celebrate creativity, infuses the rapper’s own personality and is even named after his two favorite streets in New York City.

24of 75J.J., Kealia and T.J. WattCamiren HuthKickstandJ.J. Watt may haveannounced his retirementfrom the NFL, but he’s certainlynot slowing downafter football. Theformer Arizona Cardinals player, his wife,professional soccer player Kealia, and brother andPittsburgh Steelers star T.J.have launchedKickStand— a line of canned, vodka-based cocktails infused with chiles. The first collection includes four flavors of varying heats: Roasted Jalapeño Cucumber (mild), Charred Pineapple Poblano (medium), Smashed Raspberry Serrano (medium) and Torched Peach Chipotle (hot).“I prefer a clean, crisp cocktail with a bit of a kick. When I first tried KickStand, it delivered exactly that, so I knew I had to get involved,” said J.J., who celebrated the line launch with Kealia and T.J. at the “Party With ‘99” event on Feb. 11 during Super Bowl weekend in Arizona.For now, KickStand Cocktails —which cost $15 for 4 cans— are only sold in Arizona, Ohio, Pennsylvania and Tennessee, but will soon be available nationally.

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J.J., Kealia and T.J. Watt

Camiren Huth

Kickstand

J.J. Watt may haveannounced his retirementfrom the NFL, but he’s certainlynot slowing downafter football. Theformer Arizona Cardinals player, his wife,professional soccer player Kealia, and brother andPittsburgh Steelers star T.J.have launchedKickStand— a line of canned, vodka-based cocktails infused with chiles. The first collection includes four flavors of varying heats: Roasted Jalapeño Cucumber (mild), Charred Pineapple Poblano (medium), Smashed Raspberry Serrano (medium) and Torched Peach Chipotle (hot).

“I prefer a clean, crisp cocktail with a bit of a kick. When I first tried KickStand, it delivered exactly that, so I knew I had to get involved,” said J.J., who celebrated the line launch with Kealia and T.J. at the “Party With ‘99” event on Feb. 11 during Super Bowl weekend in Arizona.

For now, KickStand Cocktails —which cost $15 for 4 cans— are only sold in Arizona, Ohio, Pennsylvania and Tennessee, but will soon be available nationally.

25of 75Brothers OsborneWhistlePig WhiskeyWhistlePig WhiskeyThe Grammy-winning country duo, made up of brothers TJ and John, are teaming with WhistlePig for the brand’s latest whiskey collaboration. Part of their PiggyBack Legends Series, the spirit — a balance of sweet, spice and smoke — is a single barrel, limited-edition 100% rye whiskey.“At its core, music is a string of notes that creates a perfect melody, and the same applies to whiskey. You want a combination of various components that complement one another, and whether it’s music or whiskey, it’s always a dynamic mix,” the Brothers said in a statement. “We are huge fans of WhistlePig, so much so we included them in ourrecent music video[for ‘I’m Not for Everyone.']. We’re inviting everyone to raise a glass with us to something dangerously good!“Bottles are available in Texas, Tennessee and Illinois,as well as onlinefor $50 each. Additionally, 100 autographed bottles are being sold for $225, in honor of Deuce & a Quarter, the Brothers’ original family band with their father. Proceeds from the sales of each bottle will benefitRogers Behavioral Healthand their foundation, Mission Possible Fund, which raises funds to provide freemental health treatmentto low-income patients.

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Brothers Osborne

WhistlePig Whiskey

The Grammy-winning country duo, made up of brothers TJ and John, are teaming with WhistlePig for the brand’s latest whiskey collaboration. Part of their PiggyBack Legends Series, the spirit — a balance of sweet, spice and smoke — is a single barrel, limited-edition 100% rye whiskey.

“At its core, music is a string of notes that creates a perfect melody, and the same applies to whiskey. You want a combination of various components that complement one another, and whether it’s music or whiskey, it’s always a dynamic mix,” the Brothers said in a statement. “We are huge fans of WhistlePig, so much so we included them in ourrecent music video[for ‘I’m Not for Everyone.']. We’re inviting everyone to raise a glass with us to something dangerously good!”

Bottles are available in Texas, Tennessee and Illinois,as well as onlinefor $50 each. Additionally, 100 autographed bottles are being sold for $225, in honor of Deuce & a Quarter, the Brothers’ original family band with their father. Proceeds from the sales of each bottle will benefitRogers Behavioral Healthand their foundation, Mission Possible Fund, which raises funds to provide freemental health treatmentto low-income patients.

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Lenny Kravitz

Happy Monday

Nocheluna Sotol

The"American Woman” singerlaunched his new liquor, a “wild” spirit that comes from the Chihuahuan Desert in Mexico. His team of local experts predominantly used “hand-harvesting” techniques to source the sotol ($80 per bottle).

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Liev Schreiber

Jake Chessum/Sláinte Irish Whiskey

Sláinte Irish Whiskey

The actor and director’s newwhiskey, which he created with co-founder Richard Davies, isn’t just about drinking good, it’s about doing good. While the Smooth Blend sells for $38 per bottle, the limited edition, 18-year-old bottle is $499 — and all the funds from the aged bottle will go towards the partners’ humanitarian organization, BlueCheck Ukraine, which offers assistance to those in areas of conflict.

28of 75Miles TellerLionel Hahn/Getty; Courtesy Long DrinkLong DrinkMiles Tellerjust tapped into the canned cocktail industry. The actor is now an investor inLong Drink.a Finnish-style bubbly beverage made with gin and juniper berry flavors. It’s available in the traditional grapefruit flavor or cranberry, plus Long Drink has a zero-sugar option or a “strong” version with 8.5% alcohol compared to their standard 5.5%. A six-pack of 12-ounce cans starts at $12.

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Miles Teller

Lionel Hahn/Getty; Courtesy Long Drink

Long Drink

Miles Tellerjust tapped into the canned cocktail industry. The actor is now an investor inLong Drink.a Finnish-style bubbly beverage made with gin and juniper berry flavors. It’s available in the traditional grapefruit flavor or cranberry, plus Long Drink has a zero-sugar option or a “strong” version with 8.5% alcohol compared to their standard 5.5%. A six-pack of 12-ounce cans starts at $12.

29of 75Vanessa Hudgens, Ashley Benson and Rosario DawsonZach SchefferMargalicious MargaritaIn May, the three powerhouse actresses launched their new, ready-to-drink cocktail,the Margalicious Margarita,which is a collaboration withThomas Ashbourne Craft Spirits. At the time of the drink’s debut, PEOPLE spoke with the three stars about their friendship and the refreshing tequila-based drink.“We’ve had so much fun making it — from perfecting the taste, creating the looks of the cans, the bottles, the colors, and everything,” Benson told PEOPLE.The Margalicious Margarita is out now starting at $44 for two 375ml bottles.

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Vanessa Hudgens, Ashley Benson and Rosario Dawson

Zach Scheffer

Margalicious Margarita

In May, the three powerhouse actresses launched their new, ready-to-drink cocktail,the Margalicious Margarita,which is a collaboration withThomas Ashbourne Craft Spirits. At the time of the drink’s debut, PEOPLE spoke with the three stars about their friendship and the refreshing tequila-based drink.

“We’ve had so much fun making it — from perfecting the taste, creating the looks of the cans, the bottles, the colors, and everything,” Benson told PEOPLE.

The Margalicious Margarita is out now starting at $44 for two 375ml bottles.

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John Cena

Dia Dipasupil/Getty; Thomas Ashbourne

Add pro drink maker to the WWE star’s list of talents.John Cena’s latest creation withThomas Ashbourneis a bottled version of an old fashioned. The drink boasts hints of maple wood and an aroma of caramel, along with a taste of bright orange bitters. Two 375ml bottles are priced at $44, while two packs of eight cans go for $60.

31of 75The ChainsmokersPresley Ann/GettyJAJA TequilaThe Grammy-winning duo has provided party playlists for years, but now they also offer a party beverage: tequila!The Chainsmokers, Drew Taggart and Alex Pall, are co-owners ofJAJAtequila. The brand’s offerings include Blanco ($35), Reposado ($40) and Añejo ($45) varieties. “We’re really proud of it, it’s exciting. The tequila business is really hard, it’s a door-to-door sales job,“Taggart told PEOPLE in February. “I definitely underestimated how difficult this business is, but it’s very rewarding. And at the end of the day, it’s tequila, so it’s fun.”

31of 75

The Chainsmokers

Presley Ann/Getty

JAJA Tequila

The Grammy-winning duo has provided party playlists for years, but now they also offer a party beverage: tequila!The Chainsmokers, Drew Taggart and Alex Pall, are co-owners ofJAJAtequila. The brand’s offerings include Blanco ($35), Reposado ($40) and Añejo ($45) varieties. “We’re really proud of it, it’s exciting. The tequila business is really hard, it’s a door-to-door sales job,“Taggart told PEOPLE in February. “I definitely underestimated how difficult this business is, but it’s very rewarding. And at the end of the day, it’s tequila, so it’s fun.”

32of 75Alan JacksonDavid McClisterSilverbelly WhiskeyThe Country Music Hall of Famer is tipping his cowboy hat to spirits with his new whiskey brand.Silverbelly Whiskey— named after superstarAlan Jackson’siconic cowboy hat — has aromas and flavors of “caramel, spiced apples and toasty brown sugar,” per to the release. The whiskey ($40) is currently only available in stores in Tennessee but can be shipped nationwide.

32of 75

Alan Jackson

David McClister

Silverbelly Whiskey

The Country Music Hall of Famer is tipping his cowboy hat to spirits with his new whiskey brand.Silverbelly Whiskey— named after superstarAlan Jackson’siconic cowboy hat — has aromas and flavors of “caramel, spiced apples and toasty brown sugar,” per to the release. The whiskey ($40) is currently only available in stores in Tennessee but can be shipped nationwide.

33of 75Charles BarkleyBob Farley/Redmont VodkaRedmont VodkaThe Basketball Hall of Famer is giving his fans the opportunity to drink like a champion. In 2019,Barkleybecame a majority owner ofRedmont Vodka. The small-batch Alabama distillery offers two types of spirits:Redmont Vodka($24) andVulcan Gin($35).

33of 75

Charles Barkley

Bob Farley/Redmont Vodka

Redmont Vodka

The Basketball Hall of Famer is giving his fans the opportunity to drink like a champion. In 2019,Barkleybecame a majority owner ofRedmont Vodka. The small-batch Alabama distillery offers two types of spirits:Redmont Vodka($24) andVulcan Gin($35).

34of 75

Sarah Jessica Parker

Thomas Ashbourne Craft Spirits

35of 75Kevin HartGran CoraminoGran CoraminoOn May 2, the comedian and tequila aficionado revealed his latest project:Gran Coramino Tequila. The brand is a collaboration betweenKevin Hartand 11th generation tequila producer Juan Domingo Beckmann who strived to capture the mantra that “hard work tastes different” when crafting the new spirit. Hart shared the news on hisInstagramand described the tequila as “a Cristalino that fits the definition of smooth!!!!!”

35of 75

Kevin Hart

Gran Coramino

On May 2, the comedian and tequila aficionado revealed his latest project:Gran Coramino Tequila. The brand is a collaboration betweenKevin Hartand 11th generation tequila producer Juan Domingo Beckmann who strived to capture the mantra that “hard work tastes different” when crafting the new spirit. Hart shared the news on hisInstagramand described the tequila as “a Cristalino that fits the definition of smooth!!!!!”

36of 75

Metallica

Ethan Miller/Getty; BLACKENED American Whiskey

BLACKENED Whiskey

37of 75Jeffrey Dean Morgan & Hilarie BurtonMF LibationsMF LibationsPower coupleJeffrey Dean MorganandHilarie Burtonhave a new venture up their sleeves: spirits! The pair are proud to have a limited supply of pre-orders available for theirBonfire RyeandBlackberry Gin(with more coming “VERY soon”) and “are so MF-ing proud to introduce MF LIBATIONS!” according to Burton’spost.“We wanted people near and far to be able to experience a taste of our home in our beloved Hudson Valley,” she continued in the Instagram caption. “Teaming up with other local makers like our partners@thevalefoxand@harneyteashas always been our priority. We have made products that we personally love and we are so ready to put them out into the world.”

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Jeffrey Dean Morgan & Hilarie Burton

MF Libations

Power coupleJeffrey Dean MorganandHilarie Burtonhave a new venture up their sleeves: spirits! The pair are proud to have a limited supply of pre-orders available for theirBonfire RyeandBlackberry Gin(with more coming “VERY soon”) and “are so MF-ing proud to introduce MF LIBATIONS!” according to Burton’spost.

“We wanted people near and far to be able to experience a taste of our home in our beloved Hudson Valley,” she continued in the Instagram caption. “Teaming up with other local makers like our partners@thevalefoxand@harneyteashas always been our priority. We have made products that we personally love and we are so ready to put them out into the world.”

38of 75

Peyton Manning

Chris Haston/NBC/NBCU Photo Bank via Getty Images)

Sweetens Cove Bourbon

39of 75Mark WahlbergMark Wahlberg/InstagramFlecha Azul TequilaThe two-time Academy Award nomineeis known for his entrepreneurial spirit, which he is now directing towards spirits. Wahlberg recently joined the team as owner-partner atFlecha Azul Tequila, alongside co-founders, Mexican PGA golferAbraham Ancerand Mexican entrepreneurAron Marquez. The brand was cofounded in 2017, launched in 2020 and is now available in blanco, reposado, añejo, cristalino and extra añejo, starting at $43. “Handcrafted in Jalisco, Mexico from 100% estate-grown Blue Weber Agave, this tequila is ultra-premium and really honors their Mexican roots,” Wahlberg said onInstagram.

39of 75

Mark Wahlberg

Mark Wahlberg/Instagram

Flecha Azul Tequila

The two-time Academy Award nomineeis known for his entrepreneurial spirit, which he is now directing towards spirits. Wahlberg recently joined the team as owner-partner atFlecha Azul Tequila, alongside co-founders, Mexican PGA golferAbraham Ancerand Mexican entrepreneurAron Marquez. The brand was cofounded in 2017, launched in 2020 and is now available in blanco, reposado, añejo, cristalino and extra añejo, starting at $43. “Handcrafted in Jalisco, Mexico from 100% estate-grown Blue Weber Agave, this tequila is ultra-premium and really honors their Mexican roots,” Wahlberg said onInstagram.

40of 75

Troy Aikman

EIGHT

For now, his beer will only be available at Texan restaurants and bars beginning in February but will be sold in stores across Texas in March.

41of 75Brad PaisleyAmerican Highway Reserve BourbonAmerican Highway ReserveThe country music icon revealed his newest project:American Highway Reserve.This bourbon ($99.99) was aged in barrels that followed his 2019 nationwide tour for 7,314 miles across 25 states in a 53-foot semi-trailer. “Bourbon is like songwriting, it’s a blend of things coming together to make something incredible,” saidPaisleyin apress release. Described as sweet and spicy with notes of apricot and cinnamon, the bourbon was a collaborative project between Paisley and experts atBardstown Bourbon Companyin Kentucky.

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Brad Paisley

American Highway Reserve Bourbon

American Highway Reserve

The country music icon revealed his newest project:American Highway Reserve.This bourbon ($99.99) was aged in barrels that followed his 2019 nationwide tour for 7,314 miles across 25 states in a 53-foot semi-trailer. “Bourbon is like songwriting, it’s a blend of things coming together to make something incredible,” saidPaisleyin apress release. Described as sweet and spicy with notes of apricot and cinnamon, the bourbon was a collaborative project between Paisley and experts atBardstown Bourbon Companyin Kentucky.

42of 75

Ciara

Ten To One/Instagram

Ten To One Rum

43of 75

Eva Longoria

Casa Del Sol

Casa Del Sol Tequila

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Behati Prinsloo & Adam Levine

Behati Prinsloo/Instagam

Calirosa Tequila

45of 75Phoebe Waller-BridgeDave M. Benett/Getty Images; Edinburgh GinEdinburgh GinTheEmmy Award winning-actresspromises that the love for thislimited-edition ginwon’t pass. Gin and tonics were a signature drink in season 2 of Waller-Bridge’s BBC/Amazon seriesFleabagand the bottle design pays homage to the show. All profits from Waller-Bridge’s gin will be contributed to Edinburgh Festival Fringe, which is helping to fund the arts’ recovery in 2022.

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Phoebe Waller-Bridge

Dave M. Benett/Getty Images; Edinburgh Gin

Edinburgh Gin

TheEmmy Award winning-actresspromises that the love for thislimited-edition ginwon’t pass. Gin and tonics were a signature drink in season 2 of Waller-Bridge’s BBC/Amazon seriesFleabagand the bottle design pays homage to the show. All profits from Waller-Bridge’s gin will be contributed to Edinburgh Festival Fringe, which is helping to fund the arts' recovery in 2022.

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Paul Wesley & Ian Somerhalder

Nikki Reed

Brother’s Bond Bourbon

47of 75Kendall JennerJohn Roca Photography/MEGA818 TequilaThetequila, named afterthe model’s hometown area code, was announced earlier this year. The spiritanonymously wonseveral tasting competitions and is sustainably packaged and sourced. The three tequilas (Blanco, Reposado and Añejo) areavailablenow.

47of 75

Kendall Jenner

John Roca Photography/MEGA

818 Tequila

Thetequila, named afterthe model’s hometown area code, was announced earlier this year. The spiritanonymously wonseveral tasting competitions and is sustainably packaged and sourced. The three tequilas (Blanco, Reposado and Añejo) areavailablenow.

48of 75Mariah CareyBlack IrishBlack Irish Cream LiqueurThe music iconchose the name for her new liqueur—available in Original Irish Cream, Salted Caramel, and White Chocolate varieties—as “a playful nod to her Black and Irish lineage,” according to the press release.Her father, Alfred Roy,was of Black and Venezuelan descent, and her mother, Patricia, has an Irish background. “I have been putting my heart into this project for almost two years and I am so excited to finally share this news with you all,” Carey said. The bottles, which are designed with a cap and seal stamped with her"MC” initials and her signature butterfly, retail for $29.99and are available now.

48of 75

Mariah Carey

Black Irish

Black Irish Cream Liqueur

The music iconchose the name for her new liqueur—available in Original Irish Cream, Salted Caramel, and White Chocolate varieties—as “a playful nod to her Black and Irish lineage,” according to the press release.Her father, Alfred Roy,was of Black and Venezuelan descent, and her mother, Patricia, has an Irish background. “I have been putting my heart into this project for almost two years and I am so excited to finally share this news with you all,” Carey said. The bottles, which are designed with a cap and seal stamped with her"MC” initials and her signature butterfly, retail for $29.99and are available now.

49of 75Jamie FoxxNicholas Maggio / Brown Sugar BourbonBSB-Brown Sugar BourbonAfter first enjoying thesweet bourbonat one of his parties, Foxx decided to mix business and pleasure. TheGolden Globe winneris the new owner of BSB — a spirit company first launched in 2016. Under Foxx’s creative direction is the original BSB-Brown Sugar Bourbon, a smooth liquor with hints of cinnamon and brown sugar, and the “big brother” of the brand, BSB 103, which is a higher proof, bolder bourbon. “Before the quarantine I watched bottles of BSB disappear at all my celebrations and knew this was a brand I wanted to bring into the spotlight,” he said in a press release. “Anyone who tries BSB is going to love it just like I do.”

49of 75

Jamie Foxx

Nicholas Maggio / Brown Sugar Bourbon

BSB-Brown Sugar Bourbon

After first enjoying thesweet bourbonat one of his parties, Foxx decided to mix business and pleasure. TheGolden Globe winneris the new owner of BSB — a spirit company first launched in 2016. Under Foxx’s creative direction is the original BSB-Brown Sugar Bourbon, a smooth liquor with hints of cinnamon and brown sugar, and the “big brother” of the brand, BSB 103, which is a higher proof, bolder bourbon. “Before the quarantine I watched bottles of BSB disappear at all my celebrations and knew this was a brand I wanted to bring into the spotlight,” he said in a press release. “Anyone who tries BSB is going to love it just like I do.”

50of 75Bruno MarsSelvaRey RumSelvaRey RumThe singer relaunched hisrumin 2020 and the new packaging radiates ultimate vacation vibes. Available in four varieties — White, Chocolate, Coconut and Owner’s Reserve — the bottle is recognizable thanks to a sleek toucan crest.

50of 75

Bruno Mars

SelvaRey Rum

The singer relaunched hisrumin 2020 and the new packaging radiates ultimate vacation vibes. Available in four varieties — White, Chocolate, Coconut and Owner’s Reserve — the bottle is recognizable thanks to a sleek toucan crest.

51of 75

Jason Aldean

Wolf Moon Bourbon

52of 75

Thomas Rhett

Dos Primos Tequila

53of 75

50 Cent

Courtesy Le Chemin Du Roi E CHEMIN DU ROI

Le Chemin du Roi

54of 75Kate HudsonKate Hudson/InstagramKing St. VodkaThe actress recently announced her latest business venture, King St. Vodka. “I have always found the spirits industry fascinating, and I love Dirty Vodka Martinis,” she said in a press release. “The creative side of me thought it would be a fun challenge to develop a vodka for my palate, and in a beautiful package that I would love to have on my bar and share with friends. The businessperson in me is now looking forward to the challenge of building a brand in an entirely new industry,” said Hudson. King St. is distilled seven times in small batches, it’s gluten-free, it uses alkaline water to produce a smooth, clean vodka taste.

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Kate Hudson

Kate Hudson/Instagram

King St. Vodka

The actress recently announced her latest business venture, King St. Vodka. “I have always found the spirits industry fascinating, and I love Dirty Vodka Martinis,” she said in a press release. “The creative side of me thought it would be a fun challenge to develop a vodka for my palate, and in a beautiful package that I would love to have on my bar and share with friends. The businessperson in me is now looking forward to the challenge of building a brand in an entirely new industry,” said Hudson. King St. is distilled seven times in small batches, it’s gluten-free, it uses alkaline water to produce a smooth, clean vodka taste.

55of 75Nick JonasKristen Burke/Villa OneVilla OneThe youngest Jonas Brother joined forces this summer with his friend, fashion designer John Varvatos, to release a brand new line of ultra-premium, hand-crafted tequila called Villa One. He wroteon Instagram, “We could not be more excited to introduce you to@VillaOne…We’re incredibly proud of this product we’ve worked so hard on and hope you guys love it too. Here’s to#LifeAsItShouldBe!”

55of 75

Nick Jonas

Kristen Burke/Villa One

Villa One

The youngest Jonas Brother joined forces this summer with his friend, fashion designer John Varvatos, to release a brand new line of ultra-premium, hand-crafted tequila called Villa One. He wroteon Instagram, “We could not be more excited to introduce you to@VillaOne…We’re incredibly proud of this product we’ve worked so hard on and hope you guys love it too. Here’s to#LifeAsItShouldBe!”

56of 75Dwayne JohnsonThe Rock/InstagramTeremana TequilaTheJumanjiactor has always been afan of tequila, so it only made sense that he create his own version of the drink. The Rock revealed the name of his tequila in anInstagram postin late October, writing, “Ladies and gents, I proudly bring you, TEREMANA TEQUILA 🥃TERA is meant to represent ‘Terre’ which means of the earth and MANA is our powerful Polynesian spirit that guides us.” He explained that his goal was to create a high-quality, hand-crafted tequila, and that “after years of hard work, this blessing is truly a dream come true - but it’s just th ebeginning and there’s much more work to be done. I’m committed with my team to bring you the best tequila, because quality and legacy are what matter most.”

56of 75

Dwayne Johnson

The Rock/Instagram

Teremana Tequila

TheJumanjiactor has always been afan of tequila, so it only made sense that he create his own version of the drink. The Rock revealed the name of his tequila in anInstagram postin late October, writing, “Ladies and gents, I proudly bring you, TEREMANA TEQUILA 🥃TERA is meant to represent ‘Terre’ which means of the earth and MANA is our powerful Polynesian spirit that guides us.” He explained that his goal was to create a high-quality, hand-crafted tequila, and that “after years of hard work, this blessing is truly a dream come true - but it’s just th ebeginning and there’s much more work to be done. I’m committed with my team to bring you the best tequila, because quality and legacy are what matter most.”

57of 75

Matthew McConaughey

Wild Turkey

Buy It!Wild Turkey Longbranch, $39.99;totalwine.com

58of 75

Rita Ora

Rita Ora for Prospero Tequila

Próspero Tequila

59of 75Bob DylanHeaven’s Door SpiritsHeaven’s Door SpiritsThe musicianannounced a collection ofpremium handcrafted whiskeysthat feature his own artwork on the bottle. The first three blends include a Straight Tennessee Bourbon, a Double Barrel Whiskey, and a Straight Rye Whiskey finished in “Cigar” Barrels from Vosges, France. Dylan said in a statement that he and his partner Marc Bushala “wanted to create a collection of American whiskeys that, in their own way, tell a story.” The product is scheduled to hit shelves mid-May, but only in select locations in Tennessee, Texas, California, Florida, New York and Illinois on the first rollout (though more cities are expected to come soon).

59of 75

Bob Dylan

Heaven’s Door Spirits

The musicianannounced a collection ofpremium handcrafted whiskeysthat feature his own artwork on the bottle. The first three blends include a Straight Tennessee Bourbon, a Double Barrel Whiskey, and a Straight Rye Whiskey finished in “Cigar” Barrels from Vosges, France. Dylan said in a statement that he and his partner Marc Bushala “wanted to create a collection of American whiskeys that, in their own way, tell a story.” The product is scheduled to hit shelves mid-May, but only in select locations in Tennessee, Texas, California, Florida, New York and Illinois on the first rollout (though more cities are expected to come soon).

60of 75Florida Georgia LineJasmine SafaeianOld Camp WhiskeyThecountry music duoreleased America’s first-everPeach Pecan Whiskeyin 2016. ““We wanted it to taste like home,” theytold PEOPLE. “With the peaches and the pecans, you’ve got a little bit of Florida, and a little bit of Georgia. The whiskey makes it an experience … you get to indulge in all three of them.”

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Florida Georgia Line

Jasmine Safaeian

Old Camp Whiskey

Thecountry music duoreleased America’s first-everPeach Pecan Whiskeyin 2016. ““We wanted it to taste like home,” theytold PEOPLE. “With the peaches and the pecans, you’ve got a little bit of Florida, and a little bit of Georgia. The whiskey makes it an experience … you get to indulge in all three of them.”

61of 75Ryan ReynoldsAviation American GinAviation GinThe actor, writer and producer is adding another role to his lengthy resume—owner of Aviation Gin. “Aviation is the best tasting gin in the world. Once I tried it, I knew I wanted to get involved with the company in a big way,” Reynolds said in a statement. He plays an active role in the day-to-day business and oversees creative direction of the company.

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Ryan Reynolds

Aviation American Gin

Aviation Gin

The actor, writer and producer is adding another role to his lengthy resume—owner of Aviation Gin. “Aviation is the best tasting gin in the world. Once I tried it, I knew I wanted to get involved with the company in a big way,” Reynolds said in a statement. He plays an active role in the day-to-day business and oversees creative direction of the company.

62of 75

Drake

GEORGE PIMENTEL/GETTY

Virginia Black Whiskey

63of 75Conor McGregorProper WhiskeyProper No. Twelve Irish WhiskeyTheMMA champion and entrepreneurreleased his Irish Whiskey brand in September 2018, and it saw the most impactful launch within the spirits category ever.Proper No. Twelvesold 100,000 cases in its first six months on the market and features a blend of Ireland’s finest golden grain and single malt whiskey.

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Conor McGregor

Proper Whiskey

Proper No. Twelve Irish Whiskey

TheMMA champion and entrepreneurreleased his Irish Whiskey brand in September 2018, and it saw the most impactful launch within the spirits category ever.Proper No. Twelvesold 100,000 cases in its first six months on the market and features a blend of Ireland’s finest golden grain and single malt whiskey.

64of 75Darius RuckerGettyBackstage Southern WhiskeyBefore he hits the stage, the country singer takes a ceremonial group whiskey shot with his band to kick off the show. It’s a longstanding tradition for Rucker (also the frontman for Hootie & the Blowfish, who penned a song titled “Whiskey and You”) to bring good luck for each show—and now he continues the ritual with his line of liquor. According to a PEOPLE staffer who got totaste test the drink—which is only available in select South Carolina locations for now—Backstage Whiskeyis “definitely worth a try,” she says. “Even if nothing will top drinking it with Rucker himself.”

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Darius Rucker

Getty

Backstage Southern Whiskey

Before he hits the stage, the country singer takes a ceremonial group whiskey shot with his band to kick off the show. It’s a longstanding tradition for Rucker (also the frontman for Hootie & the Blowfish, who penned a song titled “Whiskey and You”) to bring good luck for each show—and now he continues the ritual with his line of liquor. According to a PEOPLE staffer who got totaste test the drink—which is only available in select South Carolina locations for now—Backstage Whiskeyis “definitely worth a try,” she says. “Even if nothing will top drinking it with Rucker himself.”

65of 75Channing TatumKevin Winter/Getty; Born and Bred VodkaBorn and Bred VodkaTheMagic Mikestarsays he dove into the liquor business after failing to find a “good American vodka.” So he partnered up with Idaho’sGrand Teton Distilleryto launch thepotato-based drinkthat has “a smooth taste to it, like a cool feeling in your mouth,” he toldBon Appetit. “The after taste doesn’t burn.”

65of 75

Channing Tatum

Kevin Winter/Getty; Born and Bred Vodka

Born and Bred VodkaTheMagic Mikestarsays he dove into the liquor business after failing to find a “good American vodka.” So he partnered up with Idaho’sGrand Teton Distilleryto launch thepotato-based drinkthat has “a smooth taste to it, like a cool feeling in your mouth,” he toldBon Appetit. “The after taste doesn’t burn.”

66of 75Adam Levine & Sammy HagarGuy ArochSanto MezquilaThe Maroon 5 frontman and former Van Halen member now have more than rock music in common. The pair bonded over their love of tequila and launchedSanto, the world’s first mezquila (a combination of tequila and mezcal). By blending the two liquors, Hagarsaysthey created “a higher spirit.”

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Adam Levine & Sammy Hagar

Guy Aroch

Santo MezquilaThe Maroon 5 frontman and former Van Halen member now have more than rock music in common. The pair bonded over their love of tequila and launchedSanto, the world’s first mezquila (a combination of tequila and mezcal). By blending the two liquors, Hagarsaysthey created “a higher spirit.”

67of 75

Brett Ratner

Alex Berliner

68of 75Justin TimberlakeTrisha LeeperSauza 901 TequilaTimberlake andtequila— need we say more? The singer-actor collaborated with the legendary Casa Sauza to create the smooth, triple distilled drink.

68of 75

Justin Timberlake

Trisha Leeper

Sauza 901 TequilaTimberlake andtequila— need we say more? The singer-actor collaborated with the legendary Casa Sauza to create the smooth, triple distilled drink.

69of 75George Clooney & Rande GerberSeth Browarnik/StartraksCasamigos Tequila"Our idea was to make the best-tasting, smoothest tequila whose taste didn’t have to be covered up with salt or lime,” the business partner-friends say of their tequila, which is available in blanco, reposado or añejo. “So we did.“Orange margarita, anyone?

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George Clooney & Rande Gerber

Seth Browarnik/Startraks

Casamigos Tequila"Our idea was to make the best-tasting, smoothest tequila whose taste didn’t have to be covered up with salt or lime,” the business partner-friends say of their tequila, which is available in blanco, reposado or añejo. “So we did.“Orange margarita, anyone?

70of 75George StraitCourtesy Codigo 1530Código 1530"This year, I’m resolving to drink more water, and better tequila,” thecountry singerrecently declared. Easy enough since Strait has brought the “previously nameless"tequilato the U.S. from Mexico. “Celebrating a successful show with a shot of tequila backstage has been a concert ritual for a long time now,” he said.

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George Strait

Courtesy Codigo 1530

Código 1530"This year, I’m resolving to drink more water, and better tequila,” thecountry singerrecently declared. Easy enough since Strait has brought the “previously nameless"tequilato the U.S. from Mexico. “Celebrating a successful show with a shot of tequila backstage has been a concert ritual for a long time now,” he said.

71of 75Bethenny FrankelLarsen & TalbertSkinnygirlTheReal Housewivesstar’sbrand has expandedway beyond the original Skinnygirl Margarita. The company now sells more than 20 types ofcocktailsincluding wine, vodka and sangria — but they all promise the same: to skimp on calories, not taste.

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Bethenny Frankel

Larsen & Talbert

SkinnygirlTheReal Housewivesstar’sbrand has expandedway beyond the original Skinnygirl Margarita. The company now sells more than 20 types ofcocktailsincluding wine, vodka and sangria — but they all promise the same: to skimp on calories, not taste.

72of 75David BeckhamCourtesy HAIG CLUBHaig ClubTheretired soccer staranddadpartnered with British entrepreneur Simon Fuller to create asingle grain scotchwhisky bottled in a distinctive blue square.

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David Beckham

Courtesy HAIG CLUB

Haig ClubTheretired soccer staranddadpartnered with British entrepreneur Simon Fuller to create asingle grain scotchwhisky bottled in a distinctive blue square.

73of 75Dan AykroydMathis Wienand/GettyCrystal Head VodkaTheGhostbustersstar’s liquor is know for coming encased in its unique bottle. Whyskull-shaped? Aykroyd and designer John Alexander say it is a “symbol of life, reflecting power and enlightenment.”

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Dan Aykroyd

Mathis Wienand/Getty

Crystal Head VodkaTheGhostbustersstar’s liquor is know for coming encased in its unique bottle. Whyskull-shaped? Aykroyd and designer John Alexander say it is a “symbol of life, reflecting power and enlightenment.”

74of 75Kenny ChesneyBlue Chair Bay; Inset: GettyBlue Chair Bay RumFlavors for Chesney’sliquormade in “authentic beachside distilleries” include white, coconut and banana to induce automatic vacation mode.

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Kenny Chesney

Blue Chair Bay; Inset: Getty

Blue Chair Bay RumFlavors for Chesney’sliquormade in “authentic beachside distilleries” include white, coconut and banana to induce automatic vacation mode.

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Ryan Seacrest

Casa Dragones. Inset: Jason Merritt/Getty

source: people.com