Billy Eichner Reacts to His Gay Rom-Com 'Bros' ' Poor Box Office: 'Just the World We Live in'

Mar. 15, 2025

Billy Eichner.Photo: Amy Sussman/Getty

Billy Eichneris expressing his thoughts on his new movieBros' poor opening weekend at the box office.

Eichner wrote on social media that he attended aBrosscreening in Los Angeles on Saturday and experienced an audience that “howled with laughter start to finish, burst into applause at the end.”

“It was truly magical. Really. I am VERY proud of this movie,” he wrote, also noting thatRolling Stonealready named the movie in its updatedlist of the 70 best comedies of the 21st century.

“What’s also true is that at one point a theater chain called Universal and said they were pulling the trailer because of the gay content. (Uni convinced them not to),” Eichner added. “America, f— yeah, etc etc. That’s just the world we live in, unfortunately.”

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“Even with glowing reviews, great Rotten Tomatoes scores, an A CinemaScore etc, straight people, especially in certain parts of the country, just didn’t show up for Bros,” he continued. “And that’s disappointing but it is what it is.”

To end the thread, Eichner urged “everyone who ISN’T a homophobic weirdo” to seeBros.

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“You will have a blast! And it is special and uniquely powerful to see this particular story on a big screen, esp for queer folks who don’t get this opportunity often,” he wrote. “I love this movie so much. GO BROS!!!”

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Universal Studios

Before the weekend, box office projections estimated thatBroscould make between $8 million and $10 million, but it only grossed $4.8 million at the box office, according toThe Hollywood Reporter. The horror movieSmilewon the weekend with a $22 million opening,THRalso reported.

Bros' biggest markets were in New York, San Francisco and Los Angeles, and the film performed well in other major cities across the country, but gained little traction otherwise, according toTHR. The outlet noted that studio comedies have in general struggled theatrically in recent years.

The film’s director, Nicholas Stoller, alsopromoted the film furtheron Twitter Sunday night, noting thatBros' ACinemaScoreis the highest rating any of his six movies — which include 2008’sForgetting Sarah Marshalland 2014’sNeighbors— have received from the pollster.

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“Cinemascore is purely a measure of audience enjoyment. It’s not from reviews. It’s audiences leaving 100% satisfied,” he wrote on Twitter. “I’ve directed 6 movies & NEVER got an A cinemascore. So see #brosmovie. You will love it. Literally guaranteed.”

“When we tested the film it tested just as high with the straight audience as the lgbtq audience,” Stoller added. “It tested highest among women. Point being #brosmovie is a film for EVERYONE to enjoy. ENJOY being the operative word.”

source: people.com