Brooke Shields Still Has 2 Pairs of Calvin Klein Jeans from Her 1980 Ads — Here's What She Plans to Do with Them

Mar. 15, 2025

Brooke Shields reveals what she plans to do with the original Calvin Klein jeans featured in her controversial 1980 ad.Photo:Lionel Hahn/Getty; Retro AdArchives/Alamy

Brooke Shields Calvin Klein ad

Lionel Hahn/Getty; Retro AdArchives/Alamy

Brooke Shieldshas big plans for the most special denim in her life.

On the latest episode of herNow What?podcast, released on Dec. 19, themodel chatted with guestKatie Couricabout her iconic Calvin Klein ads — and exactly where those famous jeans are after all those years.

Ina clipshared to Instagram, Couric, 68, remembered how she and her friends all bought themselves a pair of Calvin Klein jeans under the influence of Shields' famous 1980 commercial.

TheBlue Lagoonactress, 58, then revealed that her mom had kept three of the original pairs featured in the commercial.

Brooke Shields poses with a part of her original Calvin Klein jeans in 2021.Marvin Joseph/The Washington Post via Getty

Actress Brooke Shields holding a pair of the original Calvin Klein jeans she once advertised as a model in her youth. Shields is photographed in New York, New York on October 13, 2021.

Marvin Joseph/The Washington Post via Getty

“The other two I’m gonna frame in plexiglass, you know, a frontal and then the back,” she explained of her vision.

Shields actually found the memorabilia when she was inWonderful Townon Broadway in 2004 and even then, she was still able to wear the pants of her past.

“Now, only my child can fit into them,” Shields said, prompting Couric to suggest Shields pass along the pieces toher daughters, Rowan, 20, and Grier, 17.

Earlier this year, when the designer himself spoke with PEOPLE, he said that the phrase, remembered decades later, was “fun, innocent and yes, sexy as hell.”

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At the time, though, the line held adifferent meaningfor Shields. As she recalled, “I had a dog, and I would say, ‘Nothing comes between me and my puppy.’ It was an expression.”

“I didn’t think of it as, I’m not wearing any underwear,” she added.

Brooke Shields.Jamie McCarthy/Getty Images

Brooke Shields attends the “Pretty Baby: Brooke Shields” New York Premiere

Looking back now, Shields told PEOPLE in March she “understands” how the controversy emerged. “But for some reason, and maybe it’s just protection, I’m not mad at it. It afforded me a lot.”

After all, she said, “Sex sells. Sex has been selling since the dawn of time and it still does.”

source: people.com