Gisele Bündchen's Modeling Streak Continues as She Strips Down to Her Bra and Jeans for Frame Spring Campaign

Mar. 15, 2025

FRAME x Gisele Spring 2024 campaign

Who knew jeans could be so sexy?

Gisele Bündchen, supermodel and mom of two, put on a masterclass in daring denim (and we meandaring) in her debut Frame campaign.

For her second abs-baring shoot with the contemporary clothing label, the world-famous fashion star, 43, is bringing her hot A-game once again.

FRAME x Gisele Spring 2024 campaign

She brings the bombshell energy in only a white bra and straight-leg jeans while also showing she means business in a power suit.

And if you thought the no-pants trend was out of fashion, Bündchen’s pullover-and-boxers look will have you wanting more of the leggy style.

As a creative duo and close friends, Torstensson and Bündchen wanted “to elevate and redefine the codes of dressing,” with the collaboration, as noted in a press release.

FRAME x Gisele Spring 2024 campaign

The campaign is the latest project that’s part of Frame’s evolution, as is the appointment of Eric Meehan as its new women’s denim creative director and its flagship openings in New York and London.

FRAME x Gisele Spring 2024 campaign

The past year was a whirlwind for Bündchen who, since divorcing fromTom Bradyin 2022, made her modeling comeback, took on the role ofwellness ambassador for Gaia Herbsand attended her first solo Met Gala in 15 years — she even honed in on herjiu-jitsu skills (and she’s got a purple beltto prove it).

Even with her busy schedule, the multi-hyphenate has prioritized family time with her sonBenjamin Rein, 14, and daughterVivian Lake, 11.

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FRAME x Gisele Spring 2024 campaign

“I think, for me, success means that I have raised children who have right values. You know what I mean?” Bündchen, who settled down in Miami with her and Brady’s kids after the couple spilt, told PEOPLE in anexclusive interview.

“Because then, whenever I’m ready to leave, I know I have left something behind that is beautiful and that is an asset versus something different,” she says. “It makes me proud to see how they’re all becoming their own little individual selves, but how their principles and their values are so strong. It makes me so happy to see that, they’re flourishing into their own beings.”

source: people.com