Hailey Bieber on Why She Doesn't Compete with the Kardashian-Jenner Sisters: 'I'll Never Not Cheer Them On'

Mar. 15, 2025

Photo: Stefanie Keenan/VF22/WireImage

Hailey Baldwin Bieberis showing her support for the Kardashian-Jenner family.

While speaking withThe Wall Street Journal’s Eric Schwartzel at the outlet’s WSJ Tech Live conference in Laguna Beach, California, on Monday, the Rhode skincare founder talked all things beauty entrepreneurship, including working in the industry alongside her friends and fellow businesswomen.

“Those women are amazing and they’re some of my closest friends and I really love all of their brands, and I would never not support their brands and cheer them on because they’ve also really done the same for me,” she added.

Yet, that hasn’t stopped Bieber from showing her love for the family.

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Earlier this month, Bieber even teased anupcoming collaboration with Kylie, who appears to be her latest guest star for herWho’s in my Bathroomseries.

The two shared behind-the-scenes videos and photos on the set dressed in witch costumes and covered in green makeup for what seems to be a Halloween-themed segment.

When it comes to comparing her brand to others in a general sense, Bieber said she tries to be “mindful” and reiterated that “there’s space for everybody to succeed and thrive.”

The 25-year-old entrepreneur also opened up about the stars she looked to when embarking on her business journey such asJessica AlbaandGwyneth Paltrow, whoappeared on Bieber’sWho’s in My Bathroomin July.

“[They’re] people that have taken something where they were really passionate about the space or saw a white space they wanted to fill,” she said of the Honest Company and Goop founders.

Phillip Faraone/Getty, Courtesy of The Wall Street Journal

“What sets Rhode apart is we’re putting out a very curated, edited line of essentials — our philosophy is making one of everything really good,” Bieber told PEOPLE in June.

Comparing her outlook on beauty to her approach to fashion, which is all about the basics, Bieber shared, “That one really good moisturizer you keep reaching for. That one really great hydration product you keep going back to. These formulas are very intentional and very specific so that they can become those curated essentials that you keep going back to.”

For more information onThe Wall Street Journal’s WSJ Tech Live, visitwsj.com. Videos courtesy ofThe Wall Street Journal.

source: people.com