Kelsea Ballerini, Selma Blair & Danielle Brooks Get Real in Empowering New Aerie Campaign

Mar. 15, 2025

Kelsea Ballerini.Photo: Courtesy Aerie

Aerie is reminding us of our inner strength with a new star-studded campaign.

Launching August 8, We Are REAL featuresSelma Blair,Kelsea Ballerini,Alexandra Daddario,Danielle Brooksand more. The imagery captures the stars in stunning black-and-white photos alongside inspiring messages pulled from each of their social media platforms.

From Brooks' self-affirming messages and Daddario’s powerful feminism to Blair’s open gratitude for theMS community(the star was diagnosed with multiple sclerosis in 2018), We Are REAL is all about embracing your truth and empowering your community.

Courtesy Aerie

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Brooks, Ballerini and Daddario also model pieces from the new collection —The Color Purplestar in a black set and denim top, the “HEARTFIRST” singer in a neon two-piece and theBaywatchactress sporting camo bottoms and an army green sports bra.

PHOTO: Courtesy AeriePHOTO: Courtesy Aerie

Aerie continues to pioneer the industry with sincere celebrity campaigns.

“What my mom showed me growing up really plays into the Aerie message of wearing what makes you feel good and what makes you feel comfortable,“she told PEOPLEwhile speaking on her mom’s limitless style.

source: people.com