Kim Kardashian Shows Off Her Balenciaga Bags (All 129 of Them!) in First Campaign as Brand Ambassador

Mar. 15, 2025

Kim Kardashianis officially a Balenciaga brand ambassador.

TheKardashiansstar fronted the brand’s Closet Campaign, a celebration of the return of the brand’s iconic Le City Bag, which first hit shelves over two decades ago in 2000.

Kim Kardashian for Balenciaga.Inez & Vinoodh / Balenciaga

Inez & Vinoodh / Balenciaga

And that figure is exact — she counted them herself.

After nearly forgetting the bag in her hands, she counted a total of 129. “I’m one bag off,” she tells the camera. “You guys, I won.”

Kardashian brought not only her impressive purse closet but also her signature style to the campaign, rocking a skintight black bodysuit and her go-to“wet hair.”

Nicola Peltz Beckham in Balenciaga Closet Campaign.Inez & Vinoodh / Balenciaga

After announcing Kardashian’s grand — and official — return to Balenciaga on Monday, the reality star issued a statement.

“For several years now, Balenciaga’s designs have been a part of my many looks – and some of my most iconic fashion moments,” she said in a statement. “This historic fashion house embraces modernity, craftsmanship and takes an innovative approach to design under Demna. For me, this long-standing relationship is built on mutual trust and a commitment to doing what’s right.”

“I’m excited about this next chapter for the brand and to become their ambassador,” she finished.

The news and new campaign comes a little over a year after sheannounced that she was “re-evaluating” her relationship with Balenciagaafter the brandsparked controversy with two holiday ad campaignsin 2022.

Paloma Elsesser in Balenciaga Closet Campaign.Inez & Vinoodh / Balenciaga

The first featured photos of children holding handbags that looked like teddy bears wearing leather harnesses and spiked collars. Some shots also featured wine glasses.

The second included an image with a page from a Supreme Court ruling of United States v. Williams, which deemed the promotion of child pornography illegal and not protected under freedom of speech.

Kim Kardashian at the Balenciaga Fall 2024 show.Emma McIntyre/Getty Images for Balenciaga

Emma McIntyre/Getty Images for Balenciaga

The campaigns were met with immediate backlash — social media users accused the company of sexualizing the children in the ads — and a week later, Balenciaga issued a response.

“We sincerely apologize for any offense our holiday campaign may have caused. Our plush bear bags should not have been featured with children in this campaign,” the brand wrote in a statement on Instagram, adding that it “immediately removed the campaign from all platforms.”

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The brand also issued a second statement apologizing “for displaying unsettling documents in our campaign.”

“We take this matter very seriously and are taking legal action against the parties responsible for creating the set and including unapproved items for our Spring 23 campaign photo shoot,” the statement continued. “We strongly condemn abuse of children in any form. We stand for children’s safety and well-being.”

source: people.com