Photo: Mario Sorrenti
Kim Kardashianis stepping into a new role in true Kim Kardashian style.
On Tuesday, the 41-year-old mogul was announced Stuart Weitzman’s newest brand ambassador.
“One of the most recognized figures of her generation, Kardashian is a cultural icon and trendsetter synonymous with strength,” the luxury shoewear brand noted in a statement, while spotlighting her “global influence and fashion authority.”
Kardashian’s fronts the brand’s fall 2022 “Stand Strong” campaign, celebrating women for stepping into their power.
Stuart Weitzman is also partnering with Vital Voices Global Partnership, a non-profit organization committed to investing in women leaders around the world, to further its empowering message.
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She donned her signature beauty — a snatched ponytail and smokey eye moment — courtesy of hairstylist Chris Appleton and makeup artist Ariel Tejada.
Mario Sorrenti
Kardashian has had a lot to celebrate when it comes to her business endeavors.
“The exciting part is to sit down with these founders and figure out what their dream is,” she explained toWSJon her involvement in the company. “I want to support what that is, not change who they are in their DNA, but just support and get them to a different level.”
Kim Kardashian.Mark Sagliocco/WireImage
The SKIMS founder is also launching anew collection of bra solutionsfor her billion-dollar shapewear and loungewear brand.
“I’ve always found bras to be so uncomfortable and constricting. My bra was the first thing I would take off when I got home,” Kardashian explained in an exclusive teaser clip shared with PEOPLE on why she wanted to design the innovative range, which is slated to release on Sept. 27.
source: people.com