Kim Kardashian's Bright Red Hair Transformation Proves the Color Is Still Having Its Moment

Mar. 15, 2025

Kim Kardashian on Instagram.Photo:Kim Kardashian/Instagram

Kim Kardashian/Instagram

Kim Kardashianis ready for fall — hair colors, that is.The 43-year-old reality star and entrepreneur swapped her signature dark locks for a rich red shade that’s bound to ignite seasonal sentiments. In a video shared to Instagram Stories on Wednesday, Aug. 28, Kardashian showed off her new color, the long straight style pushed back behind her shoulders.The look is presumably a wig, given that her the next slide showed the star back to her usual brunette shade. Kardashian also tagged her skincare line SKKN, suggesting that the transformation was for a brand shoot. Though short-lived, the dramatic style is enough to inspire the next red hair trend wave.Last summer, the eye-catching color was afavorite among celebs, thanks in part to the 2023 live-action remake ofThe Little MermaidstarringHalle Bailey. Stars likeChrissy Teigen,Emily RatajkowskiandMegan Foxembraced the coppery hue, proving that there are endless ways to interpret the trend.Kim Kardashian on Instagram.Kim Kardashian/InstagramThe PEOPLE Puzzler crossword is here! How quickly can you solve it? Play now!It appears the trend is alive and well in 2024 and is sure to ramp up as fall approaches. In May, Kim’s sisterKhloé Kardashianditched her usual blonde for astrawberry red shade.“Strawberry Shortcake Vibes 🍓🍓,” she wrote in the caption of an Instagram carousel. “Thank you my sweet@traceycunningham1for giving me the prettiest strawberry red 🍓@priscillavallesGlam:@ash_kholm@hairinel.”On July 4,Sophia Bushdebuted a new copper shade, a surprising switch-up from her usual dark brunette style.“We decided to put the RED in ‘red white and blue’ this year ♥️,” theOne Tree Hillactress wrote under a joint Instagram post with hairstylist Nikki Lee and makeup artist Afton Williams.In April, Brittany Mahomes revealed her ownshocking hair changeon Instagram.Brittany Mahomes on Instagram.brittany mahomes/instagramNever miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories.In a set ofsexy photos, the former soccer player and wife of Kansas City Chiefs quarterbackPatrick Mahomesrocked a fiery red color that’s a stark departure from her signature bleach-blonde shade.Her wavy locks were also several inches longer and featured layered curtain bangs.The look, courtesy of extension specialist and hairstylistLaurabeth Cabott, turned out to be a wig, but Brittany fully embraced the moment. She experimented with two different styles, one being a voluminous blowout and the other a ‘90s-inspired tousled bun.

Kim Kardashianis ready for fall — hair colors, that is.

The 43-year-old reality star and entrepreneur swapped her signature dark locks for a rich red shade that’s bound to ignite seasonal sentiments. In a video shared to Instagram Stories on Wednesday, Aug. 28, Kardashian showed off her new color, the long straight style pushed back behind her shoulders.

The look is presumably a wig, given that her the next slide showed the star back to her usual brunette shade. Kardashian also tagged her skincare line SKKN, suggesting that the transformation was for a brand shoot. Though short-lived, the dramatic style is enough to inspire the next red hair trend wave.

Last summer, the eye-catching color was afavorite among celebs, thanks in part to the 2023 live-action remake ofThe Little MermaidstarringHalle Bailey. Stars likeChrissy Teigen,Emily RatajkowskiandMegan Foxembraced the coppery hue, proving that there are endless ways to interpret the trend.

Kim Kardashian on Instagram.Kim Kardashian/Instagram

The PEOPLE Puzzler crossword is here! How quickly can you solve it? Play now!

It appears the trend is alive and well in 2024 and is sure to ramp up as fall approaches. In May, Kim’s sisterKhloé Kardashianditched her usual blonde for astrawberry red shade.

“Strawberry Shortcake Vibes 🍓🍓,” she wrote in the caption of an Instagram carousel. “Thank you my sweet@traceycunningham1for giving me the prettiest strawberry red 🍓@priscillavallesGlam:@ash_kholm@hairinel.”

On July 4,Sophia Bushdebuted a new copper shade, a surprising switch-up from her usual dark brunette style.

“We decided to put the RED in ‘red white and blue’ this year ♥️,” theOne Tree Hillactress wrote under a joint Instagram post with hairstylist Nikki Lee and makeup artist Afton Williams.

In April, Brittany Mahomes revealed her ownshocking hair changeon Instagram.

Brittany Mahomes on Instagram.brittany mahomes/instagram

brittany mahomes/instagram

Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories.

In a set ofsexy photos, the former soccer player and wife of Kansas City Chiefs quarterbackPatrick Mahomesrocked a fiery red color that’s a stark departure from her signature bleach-blonde shade.

Her wavy locks were also several inches longer and featured layered curtain bangs.

The look, courtesy of extension specialist and hairstylistLaurabeth Cabott, turned out to be a wig, but Brittany fully embraced the moment. She experimented with two different styles, one being a voluminous blowout and the other a ‘90s-inspired tousled bun.

source: people.com