Pet lovers are getting some new content, courtesy of Reese’s Bark Club.
Reese Witherspoonannounced thatHello Sunshineis partnering up with Blue Buffalo to launch Reese’ Bark Club, which will release new social content focusing on pets inReese’s Book Clubcommunity starting on Wednesday.
“Is there anything better than curling up with a good book?,” Witherspoon asks in a new video with the launch to which her nieces reply, “Curling up with a good book and a puppy.”
“To celebrate Bauer, the newest addition to the Witherspoon pack, we have decided to launch Reese’s Bark Club in partnership with Bauer’s favorite food – Blue Buffalo,” said Jennifer Weiner, SVP of Solar at Hello Sunshine.
“Like so many members of our community, we love reading with our furry friends,” she added. “Reese’s Bark Club will feature plenty of fun and inspiring dog content, special Blue Buffalo giveaways, and chances for members of our community to show up on our social media channels.”
Pet lovers will also get to enjoy inspirational videos from Reese’s Book Club authors and their furry companions as well as book recommendations for pet parents, interactive quizzes and other user-generated content from community members and their pets.
Hello Sunshine noted that pets are a big hit among their Reese’s Book Club community members. The company found in a recent survey that 70 percent of Reese’s Book Club fans read with a pet.
“Stay tuned for more fun reading content and lots of stuff with Bauer, our new family member. We love you so much already,” Witherspoon added.
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Content from Reese’s Bark Club will start showing up on the social media pages for Reese’s Book Club and Hello Sunshine as well as Witherspoon’s personal account this week.
source: people.com