See Hugh Grant as Tony the Tiger in Netflix's Pop-Tarts MovieUnfrostedfrom Director Jerry Seinfeld

Mar. 15, 2025

Hugh Grant (right) as Tony the Tiger, with director Jerry Seinfeld.Photo:John P. Johnson/Netflix

UNFROSTED - BTS - (L to R) Director Jerry Seinfeld and Hugh Grant as Thurl on the set of Unfrosted

John P. Johnson/Netflix

Hugh Grantis putting on his stripes forUnfrosted: The Pop-Tart Story.

The actor, 63, stands in as the famed Frosted Flakes mascot Tony the Tiger in the upcoming comedy. First-look photos from the film show Grant in a bulky tiger suit, complete with Tony’s signature red scarf.

According to asynopsison Netflix’s Tudum,Unfrostedwill delve into the competition between “sworn cereal rivals” Kellogg’s and Post to create the ultimate breakfast pastry.

From left to right: Amy Schumer as Marjorie Post, Max Greenfield as Rick Ludwin, Melissa McCarthy as Donna Stankowski, Jerry Seinfeld as Bob Cabana in ‘Unfrosted’.John P. Johnson / Netflix

Amy Schumer as Marjorie Post, Max Greenfield as Rick Ludwin, Melissa McCarthy as Donna Stankowski, Jerry Seinfeld (Director) as Bob Cabana, Jim Gaffigan as Edsel Kellogg III, Andy Daly as Isaiah Lamb, Ken Narasaki as Ralston Purina and Michael Joseph Pierce as General Mills in Unfrosted

John P. Johnson / Netflix

Netflix also released images showing McCarthy, 53, in colorful ‘60s outfits and a bob, as well as Schumer, 42, in all red at a meeting table.

Seinfeld, 69, has been brewing the idea for over a decade, mentioning a Pop-Tart origin story in 2010 onTheLate Show. Hetweeted again in 2018, “Imagine the drunk on sugar-power Kellogg’s cereal culture of the mid-60’s in Battle Creek, MI. That’s a vibe I could work with.”

From left to right: Jim Gaffigan as Edsel Kellogg III, Jerry Seinfeld as Bob Cabana, Fred Armisen as Mike Puntz and Melissa McCarthy as Donna Stankowski in ‘Unfrosted’.John P. Johnson / Netflix

Jim Gaffigan as Edsel Kellogg III, Jerry Seinfeld (Director) as Bob Cabana, Fred Armisen as Mike Puntz and Melissa McCarthy as Donna Stankowski in Unfrosted

Now coming to fruition, the film places Grant in another out-of-the-box role. The actor recently starred in theTimothée Chalamet-ledWonkaas an Oompa-Loompa.

The actortold PEOPLE, about playing an 18-inch orange man with green hair, that he is now drawn to “weirder and weirder” characters 40 years into the job as the “freak phase” of his career. It helped that he had worked withWonkadirectorPaul Kingbefore, onPaddington 2.

“We seem to be on the wavelength,” Grant said of King.

From left to right: Christian Slater as Mike Diamond and Jerry Seinfeld as Bob Cabana in ‘Unfrosted’.John P. Johnson / Netflix

UNFROSTED. (L to R) Christian Slater as Mike Diamond and Jerry Seinfeld (Director) as Bob Cabana in Unfrosted

Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.

Unfrosted: The Pop-Tart Storyis on Netflix May 3.

source: people.com