Selena Gomez Wears Custom Blush-Pink Corset to Announce Rare Beauty’s Newest Launch — and You Can Match Her!

Mar. 15, 2025

Courtesy of Rare Beauty

Selena Gomez’s wardrobe may be full ofrareitems, but her latest piece is available for purchase now!

Selena Gomez’s Soft Pinch Luminous Powder Blush launch-day look.Courtesy of Rare Beauty

For her latest March look, the designer collaborated with Walsh to ensure that the custom, cap-sleeved corset was a perfect color-match for the new campaign.

Gilbert Carrasquillo/GC Images

Selenators who want to not only own the top but emulate the singer’s whole launch-day look can dress the top down with some denim and — in true Gomez fashion — accessorize with a whole lot of gold. Oh, and Rare Beauty’s new powder blush. (Shades Cheer or Happy are her personal favorites, she tells PEOPLE!)

According to Gomez, the Soft Pinch Luminous Powder Blush combines two fan-favorite products — theSoft Pinch Liquid BlushandPositive Light Silky Touch Highlighter— into one to create a “really special” powder product that Gomez told PEOPLE “customers have been asking for” since she first launched the beauty brand.

“Whether I’m on set, going to a red carpet or hanging out with friends, there is really no wrong way to wear it,” theOnly Murders in the Buildingstar added of the new product. “I gravitate towards Cheer for the daytime — it’s such an effortless shade and I love how it brightens up my face.”

The blush, which comes in six shades — Hope, Happy, Joy and Love are derived from the Soft Pinch Liquid Blush and Cheer and Truth are new! — will be sold for $26 starting March 27 on the Sephora app and March 28 at Sephora, Sephora at Kohl’s andRareBeauty.com.

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Gomez first teased the new product — and its “gorgeous sheen” — with a funInstagram videolast week, and told PEOPLE she had “a lot of fun” working with the Rare Beauty team to create it.

She also enlisted friends to help her narrow the colors, noting that “the biggest challenge was stopping at six shades!”

The actress then announced the product in anInstagram poston Monday, writing that she “wanted to capture the way we look when we radiate with confidence” — and the new blush “does just that.”

source: people.com