Taylor Swift Is Slithering Into HerReputationEra Again — Every Stylish Easter Egg Hinting at Her Next Album

Mar. 15, 2025

Taylor Swift is bringing back her “Reputation”-coded outfits.Photo:Monica Schipper/GA/The Hollywood Reporter via Getty Images; Kevin Mazur/Getty Images;

Monica Schipper/GA/The Hollywood Reporter via Getty Images; Kevin Mazur/Getty Images;

Taylor Swift’sReputationera is on the horizon again. Are you ready for it?

Since the re-release of1989this past October, Swifties have been piecing togetherthe pop star’s Easter eggshinting at her nextalbum — and all roads seem to lead to the 2017 chart-topper.

So, we put our detective glasses on to decode Swift’s newReputationoutfits and all the fun hidden messages within them.

Taylor Swift in New York City on Jan. 11.Robert Kamau/GC Images

Robert Kamau/GC Images

Swift’s night outs in New York City are routine at this point and it seems like every week she’s turning a casual hangout into her own fashion show.

Taylor Swift in Gucci at the 2024 Golden Globes.Monica Schipper/GA/The Hollywood Reporter via Getty

Monica Schipper/GA/The Hollywood Reporter via Getty

All of Swift’s past eras may have been recognized at the 2024Golden Globes, where herconcert filmearned a nod for cinematic and box office achievement.

But, she decided to wear a snaky metallic green Gucci gown, covered in sequins that could be interpreted as scales, that screamedReputation.

Taylor Swift rocks talon manicure at the 2024 Golden Globes.Todd Williamson/CBS via Getty

Todd Williamson/CBS via Getty

Fans even narrowed down the style clues to Swift’sdonut-glazed nail extensionsbecause they looked like talons, a rare manicure choice for the artist.

We were hoping she’d team the glittery set with the $63Mazin snake ringshe had on her finger during agirls' night outwithSelena Gomez,Sophie Turner,Gigi Hadid,Cara DelevingneandBrittany Mahomes(it’s giving “Bad Blood” girl squad!). But, her elegant De Beers accessories were a dazzling choice too.

Taylor Swift in Versace at the 2023 VMAs.Dimitrios Kambouris/Getty

Dimitrios Kambouris/Getty

For the 2023 VMAs, the “Cruel Summer” singer ditched her colorful Eras tour wardrobe for adaring black look.

Her Versace gown hadReputationwritten all over it, especially with its thigh-baring slit similar to the silhouette of the one-legRobert Cavalli snake jumpsuitshe wore to perform power hits like “Look What You Made Me Do” and “…Ready For It?” during her sold-out Eras concerts.

Taylor Swift and Travis Kelce have date night in New York City in October 2023.Gotham/GC Images

Gotham/GC Images

Even on her date nights withTravis Kelce, Swift has tapped into her edgiest era.

This particular look wasn’t a direct nod toReputation, but more so the clothes she wore off-stage during that time.

One fan on X (formerly Twitter) declared the comeback of Swift’s“bleachella boots,”referring to the lace-ups she famously wore during her platinum blonde era, around the time she hosted the Met Gala and seemingly got inspiration for her song “Getaway Car.”

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Travis Kelce and Taylor Swift enjoy date night in New York City on Oct. 15, 2023.Gotham/GC Images

And during the couple’s rendezvous in New York City that same weekend, Swift rocked a black-on-black ‘fit that heraldedReputation’s return.

Going back to one of her favorite labels, she wore a Versace corset top designed with a rounded neckline and gold Medusa logo medallions on the straps (another snake-themed detail!).

Don’t put it past Swift to leave any blank spaces in her master plan either. HerMidnightsmusic videosare riddled with a ton of costumes pulled fromReputation’s closet.

In the visuals for “Anti-Hero” she wears snakeskin-print boots and in “Karma,” she hisses her lyrics in slicked-bak hair, black lipstick and a Versace Medusa necklace — all reminiscent ofReputation’s punk album cover.

Taylor Swift at the 2023 iHeart Radio Awards.Kevin Mazur/Getty

And if you’re wondering when all this began. We think it started at the 2023 iHeart Radio Music Awards, where she made the whole place shimmer in a bedazzled teal green Alexandre Vauthier look, which gave us flashbacks to her hooded bodysuit from the 2018Reputationtour.

With the2024 Grammysright around the corner, we can’t help but wonder if Swift has something up her sleeve. For now, we’re predicting she’ll go for a regal reptilian-gold to match the six trophies she’s up for.

source: people.com