Taylor Swift's 'Trav' Bracelet Sparked Boom for Missouri Business — and the Kelce Family Were Already Fans! (Exclusive)

Mar. 15, 2025

Taylor Swift and a Trav bracelet.Photo:Jamie Squire/Getty; Erimish

Jamie Squire/Getty; Erimish

TheTaylor SwiftEffect is spreading like wildfire.

Everything Swift touches turns to gold (just ask Travis Kelce and all his new fans), and small business owners and sisters Misha Wilson and Ericka Hamilton, the duo behind jewelry brandErimish, are the latest to learn what it’s like to be a part of the singer’s halo.

After Swift recently wore a couple of Erimish bracelets dedicated to Kelce, including a “Trav” bracelet and an “87” bracelet, Wilson and Hamilton saw a swift boom in business (pun intended).

Trav bracelet.87 bracelet.Trav bracelet.PHOTO:Erimish87 bracelet.PHOTO:Erimish

Trav bracelet.87 bracelet.

Trav bracelet.

87 bracelet.

Trav bracelet.PHOTO:Erimish87 bracelet.PHOTO:Erimish

Erimish

“We have garnered an entirely new following and customer base,” Wilson tells PEOPLE exclusively. “We’re so excited! We always had products for all ages, but this has really put a spotlight on how diverse our selection is.”

“TheSwiftie/KC set, we cannot keep stocked!” Wilson gushes. “Everything else is custom, so it’s made to order, but we have definitely kept our girls busy with those orders.”

“After a game in October,Randi Mahomes [Patrick Mahomes' mother] gifted Taylor an Erimish Bracelet Stackthat had several different custom word bracelets,” Erimish director of retail sales Sarah Fretwell previously told PEOPLE. She adds of Swift’s “Trav” bracelet: “It was definitely an option among other ‘friendship’-style bracelets that have been sent and/or gifted to Taylor!”

Taylor Swift at Oct. 22 Chiefs game.William Purnell/Icon Sportswire via Getty I

William Purnell/Icon Sportswire via Getty I

Before Swift even started wearing her Erimish bracelets, Wilson says that the rest of the Kelce family were already locked into the brand. Perfect for sports fans, the Erimish designs can be custom designed to suit whichever team you support — and Kylie chose the brand to include in the Eagles Christmas party as one of her favorite things to share with the rest of the wives and girlfriends.

“We were lucky,” Wilson says.

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Swiftie/KC bracelet stack.Erimish

“We had no idea that she had them yet. We hadn’t talked to Randi or anybody. And then, we just saw it all over the news, and we were like, ‘Oh, my gosh. Is that our bracelet?’ you know, and we waited for confirmation, and sure enough!” Wilson told the news station.

“We’ve sold more than we could ever imagine of just that single bracelet,” she said of the 87 style. “We’ve gotten a lot of people that didn’t even know we existed. They are customizing their own, but a lot of people are just ordering her favorite, you know, 13 and 87, his number. They’re ordering those numbers, but we’re getting a lot of custom numbers too."

source: people.com