The 13 Best Purple Shampoos, Tested by PEOPLE

Mar. 15, 2025

In This ArticleView AllIn This ArticleOur Top PicksReviewsAdd to CartOthers We TriedWhat to KnowBehind the ScenesFAQWhy Trust PEOPLE?What Is PEOPLE Tested?

In This ArticleView All

In This Article

View All

Our Top Picks

Reviews

Add to Cart

Others We Tried

What to Know

Behind the Scenes

FAQ

Why Trust PEOPLE?

What Is PEOPLE Tested?

Photo:People / Kristin Kempa

People / Kristin Kempa

Whether you’re a natural blonde, a bottle blonde, or have graying hair, brassinessalwayscreeps in between color touch-ups. Even with thebest hair care productsand practices, keeping the yellow tinge at bay without some specialty product assistance is nearly impossible, which is why purple shampoos are a must-have for light and cool-tone hair colors.Experts Say“Purple shampoo provides a quick at-home solution to blonde hair that yellows and fades over time. No matter how icy and bright your blonde is when you leave the salon, the color inevitably fades due to everyday exposures that are impossible to prevent.”—Carly Zanoni, colorist and Schwarzkopf Professional ambassadorWith so many purple shampoos to choose from, our PEOPLE Tested team took 26 formulas for a real-world spin to make the process easier for you. We tested them for their overall efficacy, ease of use, and how well they clean the hair in addition to toning the yellow tinge. After six weeks of testing, we narrowed our selections to the best purple shampoos.Our Top PicksBest Overall:Amika Bust Your Brass Shampoo at Amazon$28Jump to ReviewBest Overall, Runner-Up:dpHUE Cool Blonde Shampoo at Amazon$29Jump to ReviewBest Budget:Clairol Professional Shimmer Lights Shampoo at Amazon$13Jump to ReviewBest Budget, Runner-Up:Saltair Beach Blonde Shampoo at Target$12Jump to ReviewBest for Gray Hair:Better Not Younger Silver Lining Purple Brightening Shampoo at Amazon$29Jump to ReviewBest for Highlighted Hair:IGK Blonde POP Shampoo at Amazon$96Jump to ReviewBest for Highlighted Hair, Less Expensive:Kristin Ess The One Shampoo at Amazon$13Jump to ReviewBest for Fine Hair:Moroccanoil Blonde Perfecting Shampoo at Amazon$14Jump to ReviewBest Hydrating:Kérastase Blond Absolu Purple Shampoo at Amazon$44Jump to ReviewBest with Keratin:Nexxus Blonde Assure Shampoo at Amazon$16Jump to Review

Whether you’re a natural blonde, a bottle blonde, or have graying hair, brassinessalwayscreeps in between color touch-ups. Even with thebest hair care productsand practices, keeping the yellow tinge at bay without some specialty product assistance is nearly impossible, which is why purple shampoos are a must-have for light and cool-tone hair colors.

Experts Say“Purple shampoo provides a quick at-home solution to blonde hair that yellows and fades over time. No matter how icy and bright your blonde is when you leave the salon, the color inevitably fades due to everyday exposures that are impossible to prevent.”—Carly Zanoni, colorist and Schwarzkopf Professional ambassador

Experts Say

“Purple shampoo provides a quick at-home solution to blonde hair that yellows and fades over time. No matter how icy and bright your blonde is when you leave the salon, the color inevitably fades due to everyday exposures that are impossible to prevent.”—Carly Zanoni, colorist and Schwarzkopf Professional ambassador

With so many purple shampoos to choose from, our PEOPLE Tested team took 26 formulas for a real-world spin to make the process easier for you. We tested them for their overall efficacy, ease of use, and how well they clean the hair in addition to toning the yellow tinge. After six weeks of testing, we narrowed our selections to the best purple shampoos.

Our Top PicksBest Overall:Amika Bust Your Brass Shampoo at Amazon$28Jump to ReviewBest Overall, Runner-Up:dpHUE Cool Blonde Shampoo at Amazon$29Jump to ReviewBest Budget:Clairol Professional Shimmer Lights Shampoo at Amazon$13Jump to ReviewBest Budget, Runner-Up:Saltair Beach Blonde Shampoo at Target$12Jump to ReviewBest for Gray Hair:Better Not Younger Silver Lining Purple Brightening Shampoo at Amazon$29Jump to ReviewBest for Highlighted Hair:IGK Blonde POP Shampoo at Amazon$96Jump to ReviewBest for Highlighted Hair, Less Expensive:Kristin Ess The One Shampoo at Amazon$13Jump to ReviewBest for Fine Hair:Moroccanoil Blonde Perfecting Shampoo at Amazon$14Jump to ReviewBest Hydrating:Kérastase Blond Absolu Purple Shampoo at Amazon$44Jump to ReviewBest with Keratin:Nexxus Blonde Assure Shampoo at Amazon$16Jump to Review

Best Overall:Amika Bust Your Brass Shampoo at Amazon$28Jump to ReviewBest Overall, Runner-Up:dpHUE Cool Blonde Shampoo at Amazon$29Jump to ReviewBest Budget:Clairol Professional Shimmer Lights Shampoo at Amazon$13Jump to ReviewBest Budget, Runner-Up:Saltair Beach Blonde Shampoo at Target$12Jump to ReviewBest for Gray Hair:Better Not Younger Silver Lining Purple Brightening Shampoo at Amazon$29Jump to ReviewBest for Highlighted Hair:IGK Blonde POP Shampoo at Amazon$96Jump to ReviewBest for Highlighted Hair, Less Expensive:Kristin Ess The One Shampoo at Amazon$13Jump to ReviewBest for Fine Hair:Moroccanoil Blonde Perfecting Shampoo at Amazon$14Jump to ReviewBest Hydrating:Kérastase Blond Absolu Purple Shampoo at Amazon$44Jump to ReviewBest with Keratin:Nexxus Blonde Assure Shampoo at Amazon$16Jump to Review

Best Overall:Amika Bust Your Brass Shampoo at Amazon$28Jump to Review

Best Overall:Amika Bust Your Brass Shampoo at Amazon$28

Best Overall:

Best Overall, Runner-Up:dpHUE Cool Blonde Shampoo at Amazon$29Jump to Review

Best Overall, Runner-Up:dpHUE Cool Blonde Shampoo at Amazon$29

Best Overall, Runner-Up:

Best Budget:Clairol Professional Shimmer Lights Shampoo at Amazon$13Jump to Review

Best Budget:Clairol Professional Shimmer Lights Shampoo at Amazon$13

Best Budget:

Best Budget, Runner-Up:Saltair Beach Blonde Shampoo at Target$12Jump to Review

Best Budget, Runner-Up:Saltair Beach Blonde Shampoo at Target$12

Best Budget, Runner-Up:

Best for Gray Hair:Better Not Younger Silver Lining Purple Brightening Shampoo at Amazon$29Jump to Review

Best for Gray Hair:Better Not Younger Silver Lining Purple Brightening Shampoo at Amazon$29

Best for Gray Hair:

Best for Highlighted Hair:IGK Blonde POP Shampoo at Amazon$96Jump to Review

Best for Highlighted Hair:IGK Blonde POP Shampoo at Amazon$96

Best for Highlighted Hair:

Best for Highlighted Hair, Less Expensive:Kristin Ess The One Shampoo at Amazon$13Jump to Review

Best for Highlighted Hair, Less Expensive:Kristin Ess The One Shampoo at Amazon$13

Best for Highlighted Hair, Less Expensive:

Best for Fine Hair:Moroccanoil Blonde Perfecting Shampoo at Amazon$14Jump to Review

Best for Fine Hair:Moroccanoil Blonde Perfecting Shampoo at Amazon$14

Best for Fine Hair:

Best Hydrating:Kérastase Blond Absolu Purple Shampoo at Amazon$44Jump to Review

Best Hydrating:Kérastase Blond Absolu Purple Shampoo at Amazon$44

Best Hydrating:

Best with Keratin:Nexxus Blonde Assure Shampoo at Amazon$16Jump to Review

Best with Keratin:Nexxus Blonde Assure Shampoo at Amazon$16

Best with Keratin:

Best OverallAmika Bust Your Brass ShampooPHOTO: Amazon$28 at AmazonView on Loveamika.com$28 at Kohls.com

Best OverallAmika Bust Your Brass Shampoo

Best Overall

Amika Bust Your Brass Shampoo

PHOTO: Amazon

$28 at AmazonView on Loveamika.com$28 at Kohls.com

Star QualitiesEasy to work up an abundant latherImmediate difference in tone after the first washIncludes detailed/clear directionsRed FlagsWe wish this came in different sizes

Star QualitiesEasy to work up an abundant latherImmediate difference in tone after the first washIncludes detailed/clear directions

Easy to work up an abundant lather

Immediate difference in tone after the first wash

Includes detailed/clear directions

Red FlagsWe wish this came in different sizes

We wish this came in different sizes

This shampoo is formulated for all hair types, and the brand provides very specific application instructions for a variety of types, which makes it easy to achieve the desired results.

Size:8 ounces |Key Ingredients:Amika bond cure technology, mango butter extract, borage oil, shea butter, vegan proteins, ultraviolet pigments |Best Suited For:All hair types

PHOTO: People / Elise WangPHOTO: People / Elise Wang

Experts SaySince purple and yellow neutralize each other — the same reasonpurple toothpasteworks for whitening teeth — Zanoni says purple shampoos are an effective way to get rid of brassy hair color and work particularly well on lighter blondes who want cooler, icier tones in their strands.

Since purple and yellow neutralize each other — the same reasonpurple toothpasteworks for whitening teeth — Zanoni says purple shampoos are an effective way to get rid of brassy hair color and work particularly well on lighter blondes who want cooler, icier tones in their strands.

Best Overall, Runner-UpdpHUE Cool Blonde ShampooPHOTO: Dermstore$29 at Amazon$28 at Ulta$28 at Dermstore

Best Overall, Runner-UpdpHUE Cool Blonde Shampoo

Best Overall, Runner-Up

dpHUE Cool Blonde Shampoo

PHOTO: Dermstore

$29 at Amazon$28 at Ulta$28 at Dermstore

Star QualitiesHair looked salon-fresh after one useEffective at cleansingProvides a shiny finishCan subscribe for a discounted priceRed FlagsWe wish this formula came in a travel-sized option

Star QualitiesHair looked salon-fresh after one useEffective at cleansingProvides a shiny finishCan subscribe for a discounted price

Hair looked salon-fresh after one use

Effective at cleansing

Provides a shiny finish

Can subscribe for a discounted price

Red FlagsWe wish this formula came in a travel-sized option

We wish this formula came in a travel-sized option

We also loved dpHUE Cool Blonde Purple Shampoo, especially for anyone looking for an option designed to strengthendry or damaged strands. Formulated with silk protein for supporting hair health along with highly concentrated violet pigments, this formula gave our brassy blonde strands an immediate refresh. After the first wash, we noticed that all of the brassiness neutralized and that our hair looked a lot brighter and fresher than before. The silky texture makes it easy to apply evenly all over the scalp and strands, too.

Size:8.5 ounces |Key Ingredients:Violet pigments, silk protein |Best Suited For:All hair types

People / Grace Simpson

Best BudgetClairol Professional Shimmer Lights ShampooPHOTO: Amazon$13 at Amazon$13 at TargetView on Sallybeauty.com

Best BudgetClairol Professional Shimmer Lights Shampoo

Best Budget

Clairol Professional Shimmer Lights Shampoo

$13 at Amazon$13 at TargetView on Sallybeauty.com

Star QualitiesEffectively neutralized brassiness and brightened hairFormula doesn’t stainAvailable in four sizesRed FlagsYou need to use a lot of product to get a good latherHas a strong scent

Star QualitiesEffectively neutralized brassiness and brightened hairFormula doesn’t stainAvailable in four sizes

Effectively neutralized brassiness and brightened hair

Formula doesn’t stain

Available in four sizes

Red FlagsYou need to use a lot of product to get a good latherHas a strong scent

You need to use a lot of product to get a good lather

Has a strong scent

Size:2, 8, 16, or 31.5 ounces |Key Ingredients:Not listed |Best Suited For:All hair types

PHOTO: People / Kelly Meehan BrownPHOTO: People / Kelly Meehan BrownPHOTO: People / Kelly Meehan Brown

Experts SayHard water, air pollution, and sun exposure can all contribute to brassy tones, according to Zanoni.

Hard water, air pollution, and sun exposure can all contribute to brassy tones, according to Zanoni.

Best Budget, Runner-UpSaltair Beach Blonde ShampooPHOTO: Saltair$12 at TargetView on Saltair.comStar QualitiesFeatures nourishing ingredients to revitalize strandsGenerously sized bottlePackaging looks like a more luxe optionRed FlagsLess potent formulaSaltair Beach Blonde Shampoo is our runner-up for the best budget-friendly purple shampoo. This formula features a blend of violet pigments, violet flower extract, orchid flower extract, and kukui nut oil to effectively clean the scalp and hair while also nourishing and neutralizing.The purple shampoo also smells incredible — it has a soft floral aroma — and is packaged in a bottle that rivals its luxe counterparts. And, of course, you can’t beat that price, especially since it gets you a whopping 14 ounces of formula. Our only complaint? It isn’t as pigmented as some of the other options on our list (including the Clairol purple shampoo) so we prefer this option as a preventive or maintenance formula instead.Size:14 ounces |Key Ingredients:Violet pigments, violet flower extract, orchid flower extract, kukui nut oil |Best Suited For:All hair types, especially dry strandsPHOTO: People / Carrie KnappPHOTO: People / Carrie KnappPHOTO: People / Carrie KnappPHOTO: People / Carrie KnappPHOTO: People / Carrie Knapp

Best Budget, Runner-UpSaltair Beach Blonde ShampooPHOTO: Saltair$12 at TargetView on Saltair.com

Best Budget, Runner-UpSaltair Beach Blonde Shampoo

Best Budget, Runner-Up

Saltair Beach Blonde Shampoo

PHOTO: Saltair

$12 at TargetView on Saltair.com

Star QualitiesFeatures nourishing ingredients to revitalize strandsGenerously sized bottlePackaging looks like a more luxe optionRed FlagsLess potent formula

Star QualitiesFeatures nourishing ingredients to revitalize strandsGenerously sized bottlePackaging looks like a more luxe option

Features nourishing ingredients to revitalize strands

Generously sized bottle

Packaging looks like a more luxe option

Red FlagsLess potent formula

Less potent formula

Saltair Beach Blonde Shampoo is our runner-up for the best budget-friendly purple shampoo. This formula features a blend of violet pigments, violet flower extract, orchid flower extract, and kukui nut oil to effectively clean the scalp and hair while also nourishing and neutralizing.

The purple shampoo also smells incredible — it has a soft floral aroma — and is packaged in a bottle that rivals its luxe counterparts. And, of course, you can’t beat that price, especially since it gets you a whopping 14 ounces of formula. Our only complaint? It isn’t as pigmented as some of the other options on our list (including the Clairol purple shampoo) so we prefer this option as a preventive or maintenance formula instead.

Size:14 ounces |Key Ingredients:Violet pigments, violet flower extract, orchid flower extract, kukui nut oil |Best Suited For:All hair types, especially dry strands

PHOTO: People / Carrie KnappPHOTO: People / Carrie KnappPHOTO: People / Carrie KnappPHOTO: People / Carrie KnappPHOTO: People / Carrie Knapp

Best for Gray HairBetter Not Younger Silver Lining Purple Brightening ShampooPHOTO: Better Not Younger$29 at Amazon$29 at Ulta$29 at Macy’s

Best for Gray HairBetter Not Younger Silver Lining Purple Brightening Shampoo

Best for Gray Hair

Better Not Younger Silver Lining Purple Brightening Shampoo

PHOTO: Better Not Younger

$29 at Amazon$29 at Ulta$29 at Macy’s

Star QualitiesGentle enough for sensitive scalpsWith regular use, helps decrease frizzinessEffectively removed brassy huesRed FlagsWorks best if you pre-wash hair

Star QualitiesGentle enough for sensitive scalpsWith regular use, helps decrease frizzinessEffectively removed brassy hues

Gentle enough for sensitive scalps

With regular use, helps decrease frizziness

Effectively removed brassy hues

Red FlagsWorks best if you pre-wash hair

Works best if you pre-wash hair

If you have gray hair that looks a little yellow, chances are you need a purple shampoo to neutralize the brassy tinge and reveal a cooler, fresher gray tone. But, don’t reach for just any purple shampoo. Get a purple shampoo for gray and white hair specifically, like Better Not Younger Silver Lining Purple Brightening Shampoo. This shampoo is enriched with biotin, bamboo, burdock, and hops and is designed to cleanse, nourish, and strengthen hair while toning out natural gray and white strands.

Size:8.4 ounces |Key Ingredients:Biotin, bamboo, burdock, hops |Best Suited For:All hair types with gray and white strands

PHOTO: People / Holly RaibikisPHOTO: People / Holly Raibikis

Best for Highlighted HairIGK Blonde POP ShampooPHOTO: IGK Hair$96 at Amazon$32 at Sephora$32 at Target

Best for Highlighted HairIGK Blonde POP Shampoo

Best for Highlighted Hair

IGK Blonde POP Shampoo

PHOTO: IGK Hair

$96 at Amazon$32 at Sephora$32 at Target

Star QualitiesOne of the best lathers of all we testedQuick resultsRed FlagsCan stain your shower

Star QualitiesOne of the best lathers of all we testedQuick results

One of the best lathers of all we tested

Quick results

Red FlagsCan stain your shower

Can stain your shower

In addition to its efficacy, we also love that you don’t have to wait minutes for this shampoo to neutralize strands. Instead, you just apply the formula to your scalp and ends and then rinse just like you would with a traditional shampoo. The only downside to this purple shampoo is that it can stain your shower (and shower curtain) if you don’t immediately rinse it away. So, if you have light-colored tile, we recommend washing it off immediately to avoid this.

Size:8 ounces |Key Ingredients:Purple rice, squalane |Best Suited For:All hair types

PHOTO: People / Cara MilhavenPHOTO: People / Cara MilhavenPHOTO: People / Cara Milhaven

Best for Highlighted Hair, Less ExpensiveKristin Ess The One ShampooPHOTO: Kristin Ess$13$12 at Amazon$12 at Target$19$12 at WalmartStar QualitiesEffectively brightened bleached strandsAlso works well on brown hair with blonde highlightsRed FlagsMight be too clarifying for damaged or dry hairIf you have brown hair with blonde highlights, we also recommend trying Kristin Ess The One Purple Shampoo. This shampoo is formulated for both blondes and brunettes and is alittleless potent compared to some of its counterparts, so it effectively enhances brown hair while also neutralizing brassy blonde highlights.You can find the purple shampoo at a variety of retailers for under $15, making it an excellent budget-friendly choice. And, despite the more affordable price point, the packaging still feels high-quality and looks great in your shower.Size:10 ounces |Key Ingredients:Not listed |Best Suited For:All hair types, especially oilyPHOTO: People / Alicia DolieslagerPHOTO: People / Alicia Dolieslager

Best for Highlighted Hair, Less ExpensiveKristin Ess The One ShampooPHOTO: Kristin Ess$13$12 at Amazon$12 at Target$19$12 at Walmart

Best for Highlighted Hair, Less ExpensiveKristin Ess The One Shampoo

Best for Highlighted Hair, Less Expensive

Kristin Ess The One Shampoo

PHOTO: Kristin Ess

$13$12 at Amazon$12 at Target$19$12 at Walmart

Star QualitiesEffectively brightened bleached strandsAlso works well on brown hair with blonde highlightsRed FlagsMight be too clarifying for damaged or dry hair

Star QualitiesEffectively brightened bleached strandsAlso works well on brown hair with blonde highlights

Effectively brightened bleached strands

Also works well on brown hair with blonde highlights

Red FlagsMight be too clarifying for damaged or dry hair

Might be too clarifying for damaged or dry hair

If you have brown hair with blonde highlights, we also recommend trying Kristin Ess The One Purple Shampoo. This shampoo is formulated for both blondes and brunettes and is alittleless potent compared to some of its counterparts, so it effectively enhances brown hair while also neutralizing brassy blonde highlights.

You can find the purple shampoo at a variety of retailers for under $15, making it an excellent budget-friendly choice. And, despite the more affordable price point, the packaging still feels high-quality and looks great in your shower.

Size:10 ounces |Key Ingredients:Not listed |Best Suited For:All hair types, especially oily

PHOTO: People / Alicia DolieslagerPHOTO: People / Alicia Dolieslager

Best for Fine HairMoroccanoil Blonde Perfecting ShampooPHOTO: Amazon$14 at Amazon$28$14 at Nordstrom$28$14 at SephoraStar QualitiesVisible difference in tone after the first washNourishes hair without weighting it downRed FlagsHeavy pigment can stain fingernailsIf you have fine hair and want a purple shampoo that can neutralize brassiness without weighing down your strands, we recommend Morrocanoil Blonde Perfecting Purple Shampoo. This shampoo is formulated with the brand’s ArganID to help repair and seal hair cuticles and provide overall deep nourishment.We love this formula because it creates a rich lather that makes it easy to get an even application. And, even after just one rinse, all of the brassiness diminishes and you’re left with cool blonde tones. Additionally, this purple shampoo comes in several sizes, including a travel-size option. But we noticed that it can stain hands and nails, so rinse hands quickly or consider wearing gloves.Size:2.4, 6.8, or 33.8 ounces |Key Ingredients:Morrocanoil ArganID, violet pigments |Best Suited For:All hair types, especially fine hairPHOTO: People / Mary Honeyman-SpeichingerPHOTO: People / Mary Honeyman-Speichinger

Best for Fine HairMoroccanoil Blonde Perfecting ShampooPHOTO: Amazon$14 at Amazon$28$14 at Nordstrom$28$14 at Sephora

Best for Fine HairMoroccanoil Blonde Perfecting Shampoo

Best for Fine Hair

Moroccanoil Blonde Perfecting Shampoo

$14 at Amazon$28$14 at Nordstrom$28$14 at Sephora

Star QualitiesVisible difference in tone after the first washNourishes hair without weighting it downRed FlagsHeavy pigment can stain fingernails

Star QualitiesVisible difference in tone after the first washNourishes hair without weighting it down

Visible difference in tone after the first wash

Nourishes hair without weighting it down

Red FlagsHeavy pigment can stain fingernails

Heavy pigment can stain fingernails

If you have fine hair and want a purple shampoo that can neutralize brassiness without weighing down your strands, we recommend Morrocanoil Blonde Perfecting Purple Shampoo. This shampoo is formulated with the brand’s ArganID to help repair and seal hair cuticles and provide overall deep nourishment.

We love this formula because it creates a rich lather that makes it easy to get an even application. And, even after just one rinse, all of the brassiness diminishes and you’re left with cool blonde tones. Additionally, this purple shampoo comes in several sizes, including a travel-size option. But we noticed that it can stain hands and nails, so rinse hands quickly or consider wearing gloves.

Size:2.4, 6.8, or 33.8 ounces |Key Ingredients:Morrocanoil ArganID, violet pigments |Best Suited For:All hair types, especially fine hair

PHOTO: People / Mary Honeyman-SpeichingerPHOTO: People / Mary Honeyman-Speichinger

Best HydratingKérastase Blond Absolu Purple ShampooPHOTO: Amazon$44 at Amazon$44 at SephoraView on Kerastase-usa.comStar QualitiesFeatures hyaluronic acid to draw moisture into strandsDon’t need a lot of product to get good coverageProvided one of the best cleansesRed FlagsMay not be nourishing enough for damaged hairFor a hydrating purple shampoo that works well on dry and oily hair types, and color-treated blonde hair (that’s dry from bleaching), consider Kérastase Bain Ultra-Violet Purple Shampoo. This purple shampoo is enriched with hyaluronic acid to draw moisture to the strands and provide plenty of hydration without weighing down hair. The formula also includes edelweiss flower, which is rich in antioxidants and can protect hair against environmental aggressors.We tested this purple shampoo on long, thick hair and were overall very impressed. It effectively neutralized brassy tones, was easy to apply evenly from roots to ends, and didn’t require a lot of extra formula when covering long hair. On top of that, this purple shampoo works well at cleansing and clarifying hair.Size:8.4 ounces |Key Ingredients:Hyaluronic acid, edelweiss flower, ultraviolet neutralizers |Best Suited For:All hair types, especially dry strands

Best HydratingKérastase Blond Absolu Purple ShampooPHOTO: Amazon$44 at Amazon$44 at SephoraView on Kerastase-usa.com

Best HydratingKérastase Blond Absolu Purple Shampoo

Best Hydrating

Kérastase Blond Absolu Purple Shampoo

$44 at Amazon$44 at SephoraView on Kerastase-usa.com

Star QualitiesFeatures hyaluronic acid to draw moisture into strandsDon’t need a lot of product to get good coverageProvided one of the best cleansesRed FlagsMay not be nourishing enough for damaged hair

Star QualitiesFeatures hyaluronic acid to draw moisture into strandsDon’t need a lot of product to get good coverageProvided one of the best cleanses

Features hyaluronic acid to draw moisture into strands

Don’t need a lot of product to get good coverage

Provided one of the best cleanses

Red FlagsMay not be nourishing enough for damaged hair

May not be nourishing enough for damaged hair

For a hydrating purple shampoo that works well on dry and oily hair types, and color-treated blonde hair (that’s dry from bleaching), consider Kérastase Bain Ultra-Violet Purple Shampoo. This purple shampoo is enriched with hyaluronic acid to draw moisture to the strands and provide plenty of hydration without weighing down hair. The formula also includes edelweiss flower, which is rich in antioxidants and can protect hair against environmental aggressors.

We tested this purple shampoo on long, thick hair and were overall very impressed. It effectively neutralized brassy tones, was easy to apply evenly from roots to ends, and didn’t require a lot of extra formula when covering long hair. On top of that, this purple shampoo works well at cleansing and clarifying hair.

Size:8.4 ounces |Key Ingredients:Hyaluronic acid, edelweiss flower, ultraviolet neutralizers |Best Suited For:All hair types, especially dry strands

Best with KeratinNexxus Blonde Assure ShampooPHOTO: Target$16$15 at Amazon$16 at Target$18 at WalgreensStar QualitiesLifted away product buildup, dirt, and debrisHelped strengthen strands, especially bleach-treatedGentle enough to use every time you shampooRed FlagsWe wish this formula came in a travel-size bottleKeratin is a haircare ingredient that can makeallthe difference in hair health, especially if you have dry or damaged strands. Our top pick for this category is Nexxus Blonde Assure Purple Shampoo Color Care Shampoo because it not only includes keratin protein but also effectively neutralizes brassy tones while nourishing strands.With just one wash, our hair looked much less brassy, even when we were long overdue for a highlight refresh. Additionally, the formula worked just as well as traditional shampoo at removing product buildup, dirt, and debris. Despite its deep cleaning formula, it didn’t strip strands of natural oil. Since it provides plenty of lightweight nourishment, it’s a great option for regular use, even if you wash your hair several times per week.Size:8.5 ounces |Key Ingredients:Keratin protein, violet pigments |Best Suited For:All hair types, especially bleach-treated and gray strandsPHOTO: People / Ciara McCunePHOTO: People / Ciara McCune

Best with KeratinNexxus Blonde Assure ShampooPHOTO: Target$16$15 at Amazon$16 at Target$18 at Walgreens

Best with KeratinNexxus Blonde Assure Shampoo

Best with Keratin

Nexxus Blonde Assure Shampoo

PHOTO: Target

$16$15 at Amazon$16 at Target$18 at Walgreens

Star QualitiesLifted away product buildup, dirt, and debrisHelped strengthen strands, especially bleach-treatedGentle enough to use every time you shampooRed FlagsWe wish this formula came in a travel-size bottle

Star QualitiesLifted away product buildup, dirt, and debrisHelped strengthen strands, especially bleach-treatedGentle enough to use every time you shampoo

Lifted away product buildup, dirt, and debris

Helped strengthen strands, especially bleach-treated

Gentle enough to use every time you shampoo

Red FlagsWe wish this formula came in a travel-size bottle

We wish this formula came in a travel-size bottle

Keratin is a haircare ingredient that can makeallthe difference in hair health, especially if you have dry or damaged strands. Our top pick for this category is Nexxus Blonde Assure Purple Shampoo Color Care Shampoo because it not only includes keratin protein but also effectively neutralizes brassy tones while nourishing strands.

With just one wash, our hair looked much less brassy, even when we were long overdue for a highlight refresh. Additionally, the formula worked just as well as traditional shampoo at removing product buildup, dirt, and debris. Despite its deep cleaning formula, it didn’t strip strands of natural oil. Since it provides plenty of lightweight nourishment, it’s a great option for regular use, even if you wash your hair several times per week.

Size:8.5 ounces |Key Ingredients:Keratin protein, violet pigments |Best Suited For:All hair types, especially bleach-treated and gray strands

PHOTO: People / Ciara McCunePHOTO: People / Ciara McCune

Best for Touch-UpsOlaplex No.4P Toning ShampooPHOTO: Amazon$32 at Amazon$32 at Nordstrom$32 at SephoraStar QualitiesTones hair between salon appointmentsSince it’s used infrequently, the bottle will lastRed FlagsCan create a purple tinge if left on too longFor a purple shampoo that can give you salon-worthy hair between visits, look no further than Olaplex No.4P Blonde Enhancer Toning Purple Shampoo. This formula is enriched with the brand’s bond-building technology and is designed to strengthen and protect strands while also toning out brassy hues.In our experience, we found that you only need to use this formula as a touch-up product because regular use (or leaving it on for too long) can cause your hair to turn a light shade of purple — that’s how effective it is at depositing the brass-busting color. And, since you only need to use it sparingly, the 8.5-ounce bottle lasts a long time.Size:8.5 ounces |Key Ingredients:OLAPLEX Bond Building Technology |Best Suited For:All hair types, especially dry or damaged hairPHOTO: People / Riley SheaPHOTO: People / Riley Shea

Best for Touch-UpsOlaplex No.4P Toning ShampooPHOTO: Amazon$32 at Amazon$32 at Nordstrom$32 at Sephora

Best for Touch-UpsOlaplex No.4P Toning Shampoo

Best for Touch-Ups

Olaplex No.4P Toning Shampoo

$32 at Amazon$32 at Nordstrom$32 at Sephora

Star QualitiesTones hair between salon appointmentsSince it’s used infrequently, the bottle will lastRed FlagsCan create a purple tinge if left on too long

Star QualitiesTones hair between salon appointmentsSince it’s used infrequently, the bottle will last

Tones hair between salon appointments

Since it’s used infrequently, the bottle will last

Red FlagsCan create a purple tinge if left on too long

Can create a purple tinge if left on too long

For a purple shampoo that can give you salon-worthy hair between visits, look no further than Olaplex No.4P Blonde Enhancer Toning Purple Shampoo. This formula is enriched with the brand’s bond-building technology and is designed to strengthen and protect strands while also toning out brassy hues.

In our experience, we found that you only need to use this formula as a touch-up product because regular use (or leaving it on for too long) can cause your hair to turn a light shade of purple — that’s how effective it is at depositing the brass-busting color. And, since you only need to use it sparingly, the 8.5-ounce bottle lasts a long time.

Size:8.5 ounces |Key Ingredients:OLAPLEX Bond Building Technology |Best Suited For:All hair types, especially dry or damaged hair

PHOTO: People / Riley SheaPHOTO: People / Riley Shea

Best for Sensitive ScalpsPureology Strength Cure Blonde ShampooPHOTO: Amazon$37 at Amazon$90$11 at Sephora$90 at UltaStar QualitiesHas a fresh scent that lingersLathers well for excellent coverageRed FlagsProvides light color correctionSensitive scalps can still reap the benefits of purple shampoo, thanks to Pureology Strength Cure Blonde Shampoo. This purple shampoo is formulated with nourishing ingredients, including keravis for strengthening strands, astaxanthin (a powerful antioxidant) for repairing damage, and purple orchid for violet toning.When testing on sensitive scalps, we never experienced irritation or tingling and our scalp felt more nourished and refreshed after each cleanse. This shampoo also has an excellent lather that helps make the entire application process easier and ensures you get good coverage. Plus, it has an amazing fresh scent that lingers once hair is dried and styled. With that said, the shampoo formula only provides light color correction, so it’s not ideal if you have ultra-brassy tones, and might be a better option for maintenance or as a preventive care.Size:1.7, 9, or 33.8 ounces |Key Ingredients:Keravis, astaxanthin, purple orchid |Best Suited For:All hair types, especially damaged or dry strandsPHOTO: People / Danielle YersinPHOTO: People / Danielle YersinPHOTO: People / Danielle Yersin

Best for Sensitive ScalpsPureology Strength Cure Blonde ShampooPHOTO: Amazon$37 at Amazon$90$11 at Sephora$90 at Ulta

Best for Sensitive ScalpsPureology Strength Cure Blonde Shampoo

Best for Sensitive Scalps

Pureology Strength Cure Blonde Shampoo

$37 at Amazon$90$11 at Sephora$90 at Ulta

Star QualitiesHas a fresh scent that lingersLathers well for excellent coverageRed FlagsProvides light color correction

Star QualitiesHas a fresh scent that lingersLathers well for excellent coverage

Has a fresh scent that lingers

Lathers well for excellent coverage

Red FlagsProvides light color correction

Provides light color correction

Sensitive scalps can still reap the benefits of purple shampoo, thanks to Pureology Strength Cure Blonde Shampoo. This purple shampoo is formulated with nourishing ingredients, including keravis for strengthening strands, astaxanthin (a powerful antioxidant) for repairing damage, and purple orchid for violet toning.

When testing on sensitive scalps, we never experienced irritation or tingling and our scalp felt more nourished and refreshed after each cleanse. This shampoo also has an excellent lather that helps make the entire application process easier and ensures you get good coverage. Plus, it has an amazing fresh scent that lingers once hair is dried and styled. With that said, the shampoo formula only provides light color correction, so it’s not ideal if you have ultra-brassy tones, and might be a better option for maintenance or as a preventive care.

Size:1.7, 9, or 33.8 ounces |Key Ingredients:Keravis, astaxanthin, purple orchid |Best Suited For:All hair types, especially damaged or dry strands

PHOTO: People / Danielle YersinPHOTO: People / Danielle YersinPHOTO: People / Danielle Yersin

Best NourishingVerb Purple ShampooPHOTO: Amazon$22 at Amazon$46$22 at Sephora$20 at Ulta

Best NourishingVerb Purple Shampoo

Best Nourishing

Verb Purple Shampoo

$22 at Amazon$46$22 at Sephora$20 at Ulta

Star QualitiesWorks on all blonde shadesHair feltmuchmore nourished and held onto moisture betterRed FlagsWe wish it lathered up a little more

Star QualitiesWorks on all blonde shadesHair feltmuchmore nourished and held onto moisture better

Works on all blonde shades

Hair feltmuchmore nourished and held onto moisture better

Red FlagsWe wish it lathered up a little more

We wish it lathered up a little more

If you’re looking for ashampoo for curly textures, this formula is nourishing and helps restore some of the dimension while also preventing excess frizz and protecting against breakage. The formula also works well on golden blonde and dirty blonde colors, in addition to cool platinum.

Size:12 or 32 ounces |Key Ingredients:Violet pigments, açai extract |Best Suited For:All hair types

PHOTO: People / Ashley SchaubroeckPHOTO: People / Ashley SchaubroeckPHOTO: People / Ashley Schaubroeck

Color Wow Dream Coat Anti-Frizz Treatment$28$21 at Amazon$28$12 at Sephora$28 at UltaLiving Proof Restore Perfecting Spray$33 at Amazon$33 at Sephora$33 at UltaR+Co Vicious Strong Hold Flexible Hairspray$37 at Amazon$37 at Nordstrom$37 at BloomingdalesRedken Extreme Length Conditioner$54 at Amazon$27 at Ulta$27 at Jcpenney.com

Color Wow Dream Coat Anti-Frizz Treatment$28$21 at Amazon$28$12 at Sephora$28 at Ulta

Color Wow Dream Coat Anti-Frizz Treatment

$28$21 at Amazon$28$12 at Sephora$28 at Ulta

Living Proof Restore Perfecting Spray$33 at Amazon$33 at Sephora$33 at Ulta

Living Proof Restore Perfecting Spray

$33 at Amazon$33 at Sephora$33 at Ulta

R+Co Vicious Strong Hold Flexible Hairspray$37 at Amazon$37 at Nordstrom$37 at Bloomingdales

R+Co Vicious Strong Hold Flexible Hairspray

$37 at Amazon$37 at Nordstrom$37 at Bloomingdales

Redken Extreme Length Conditioner$54 at Amazon$27 at Ulta$27 at Jcpenney.com

Redken Extreme Length Conditioner

$54 at Amazon$27 at Ulta$27 at Jcpenney.com

Other Purple Shampoos We Tried

People / Grace Kelly

What to Know About Purple Shampoos

Pigment

According to Zanoni, the best purple shampoos will have excellent pigmentation and, therefore, are usually on the darker side.

Experts Say"Light lavender shampoos will not be as effective at controlling the yellow tones,” Zanoni explains. With that said, the lighter pigmentation might work as a maintenance option and allow you to keep your cool blonde fresher for longer.

“Light lavender shampoos will not be as effective at controlling the yellow tones,” Zanoni explains. With that said, the lighter pigmentation might work as a maintenance option and allow you to keep your cool blonde fresher for longer.

Our top pick for the best purple shampoo isAmika Bust Your Brass Blonde Purple Shampoo. This shampoo features a deep and vibrant purple tone that effectively tones brassiness with just one wash. For another highly pigmented option, we also loveMorrocanoil Blonde Perfecting Purple Shampoo. If you want something that works well for maintenance, we lovePureology Strength Cure Blonde ShampooandVerb Purple Shampoo.

Hydration

While it’s not always the case, blonde hair is usually achieved through bleaching, which can leave hair feeling dry and more prone to breakage. If you have bleached strands, Zanoni says to look for hydrating and nourishing purple shampoos that don’t leave hair feeling dry or brittle after rinsing. In addition to hydration,Sam Stahl, a colorist and Schwarzkopf Professional ambassador, says to look for formulas with bonding technology if you’re concerned about breakage and damage. “This will help rebuild the inner structure of the hair, making for shinier, healthier hair.”

Our top pick for the best hydrating purple shampoo isKérastase Bain Ultra-Violet Purple Shampoo. We also loveVerb Purple Shampoofor its nourishing effect from roots to ends. For a formula with bonding technology, considerAmika Bust Your Brass Blonde Purple ShampooorOlaplex No.4P Blonde Enhancer Toning Purple Shampoo.

To find the best purple shampoos, our PEOPLE Tested team researched and reviewed dozens of formulas before narrowing them down to 26 top picks. From there, they conducted real-world testing on each purple shampoo and, over six weeks, they incorporated each formula into their shower routines to get a better idea of overall performance with regular use.

Frequently Asked Questions“Purple shampoo works best to eliminate yellow, which is the unwanted tone that tends to pop up over time on bright blondes,” says Zanoni. While blue shampoo can still benefit hair, she adds that it’s best used on brunettes who wish to eliminate orange tones.Purple shampoo use can vary depending on hair color and the formula. Some shampoos, such asPureology Strength Cure Blonde Shampooprovide a lighter toning effect and, therefore, are great for maintenance. Others, such asAmika Bust Your Brass Blonde Purple ShampooanddpHUE Cool Blonde Purple Shampoo, are deeper in color and need to be used less frequently.“Depending on how often you shampoo, I recommend using purple shampoo every third shampoo,” says Stahl. “Overusing purple shampoo can result in a dingy, darker blonde,” she adds.

Frequently Asked Questions

“Purple shampoo works best to eliminate yellow, which is the unwanted tone that tends to pop up over time on bright blondes,” says Zanoni. While blue shampoo can still benefit hair, she adds that it’s best used on brunettes who wish to eliminate orange tones.

Purple shampoo use can vary depending on hair color and the formula. Some shampoos, such asPureology Strength Cure Blonde Shampooprovide a lighter toning effect and, therefore, are great for maintenance. Others, such asAmika Bust Your Brass Blonde Purple ShampooanddpHUE Cool Blonde Purple Shampoo, are deeper in color and need to be used less frequently.“Depending on how often you shampoo, I recommend using purple shampoo every third shampoo,” says Stahl. “Overusing purple shampoo can result in a dingy, darker blonde,” she adds.

Purple shampoo use can vary depending on hair color and the formula. Some shampoos, such asPureology Strength Cure Blonde Shampooprovide a lighter toning effect and, therefore, are great for maintenance. Others, such asAmika Bust Your Brass Blonde Purple ShampooanddpHUE Cool Blonde Purple Shampoo, are deeper in color and need to be used less frequently.

“Depending on how often you shampoo, I recommend using purple shampoo every third shampoo,” says Stahl. “Overusing purple shampoo can result in a dingy, darker blonde,” she adds.

Jessie Quinnis a contributing writer for PEOPLE and has written for publications such as Byrdie, InStyle, The Spruce, NYLON, and more. When covering the best purple shampoos, Jessie thoroughly reviewed the PEOPLE Tested team’s insights to get an idea of their overall experience with each formula. Additionally, Jessie connected with hair color experts Sam Stahl and Carly Zanoni to learn about what to look for in the best purple shampoo formulas. As a result, she curated this list of the best purple shampoos, plus some honorable mentions that we couldn’t leave out.

Our Expert PanelCarly Zanoniis a colorist and Schwarzkopf Professional ambassador.Sam Stahlis a colorist and Schwarzkopf Professional ambassador.

Our Expert Panel

Carly Zanoniis a colorist and Schwarzkopf Professional ambassador.Sam Stahlis a colorist and Schwarzkopf Professional ambassador.

We created thePEOPLE Tested seal of approvalto help you find the very best products for your life. We use our unique methodology to test products in three labs across the country and with our network of home testers to determine their effectiveness, durability, ease of use, and so much more. Based on the results, we rate and recommend products so you can find the right one for your needs.

In short, PEOPLE Tested provides recommendations you can trust — every day, every purchase.

source: people.com