The Best Beauty Launches of Summer 2022

Mar. 15, 2025

beauty launches

01of 20Aveda Nutriplenish Treatment MasquesAvedaThe brand has launched two vegan and cruelty-free treatments, one for fine hair and the other for thick hair. Both are packed with organic coconut oil, mango butter and pomegranate seed oil to hydrate each strand without weighing it down.Buy It!Aveda Nutriplenish Collection $13-65;aveda.com

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Aveda Nutriplenish Treatment Masques

Aveda

Aveda nutriplenish

The brand has launched two vegan and cruelty-free treatments, one for fine hair and the other for thick hair. Both are packed with organic coconut oil, mango butter and pomegranate seed oil to hydrate each strand without weighing it down.

Buy It!Aveda Nutriplenish Collection $13-65;aveda.com

02of 20Ceremonia Guava Salt Texture SprayThe Latinx brand has added this wave spray to its top-selling Guave collection. It’s infused with salt but doesn’t impart any dryness thanks to aloe vera. Did we mention the scent - brown sugar, guava and violet - is absolutely divine?Buy It!Ceremonia The Guava Beach Waves Salt Texture Spray, $18;ceremonia.com

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Ceremonia Guava Salt Texture Spray

beauty launches

The Latinx brand has added this wave spray to its top-selling Guave collection. It’s infused with salt but doesn’t impart any dryness thanks to aloe vera. Did we mention the scent - brown sugar, guava and violet - is absolutely divine?

Buy It!Ceremonia The Guava Beach Waves Salt Texture Spray, $18;ceremonia.com

03of 20Dr. Whitney Bowe BeautyKnown as the “3D Derm”, Dr. Whitney Bowe knows how to make your skin glow from the inside out. For her debut skincare line, the pro bottled up her signature skin-gut-mind beauty philosophy into two complementing products that bring results you can “see and feel.“The BOWE GLOWE Microbiome Nourishing Cream topically nourishes the skin with prebiotics, postbiotics and squalane while the plant-powered BOWE GROWE Pomegranate Microbiome Elixir is ingested to deliver the nutrients you need to get lit from within.Buy It!Dr. Whitney Bowe Beauty, $49-$95;drwhitneybowebeauty.com

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Dr. Whitney Bowe Beauty

beauty launches

Known as the “3D Derm”, Dr. Whitney Bowe knows how to make your skin glow from the inside out. For her debut skincare line, the pro bottled up her signature skin-gut-mind beauty philosophy into two complementing products that bring results you can “see and feel.”

The BOWE GLOWE Microbiome Nourishing Cream topically nourishes the skin with prebiotics, postbiotics and squalane while the plant-powered BOWE GROWE Pomegranate Microbiome Elixir is ingested to deliver the nutrients you need to get lit from within.

Buy It!Dr. Whitney Bowe Beauty, $49-$95;drwhitneybowebeauty.com

04of 20e.l.f. Skine.l.f. Cosmetic’s first skincare line checks off all of the beauty boxes: cruelty-free, vegan and dermatologist-approved formulas at affordable prices. With three collections curated for specific skin types (dry to normal, sensitive and oil and acne-prone), there’s a product for everyone.The early MVPs of the bunch are the Blemish BreakthroughTriple-Acid Resurfacing Serumand theAcne Fighting Spot Gel, which both control and prevent breakouts (the latter being a quick spot treatment for on-the-go) as well as even out skin texture and tone.Buy It!e.l.f. Skin, $4-$14;elfcosmetics.com

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e.l.f. Skin

beauty launches

e.l.f. Cosmetic’s first skincare line checks off all of the beauty boxes: cruelty-free, vegan and dermatologist-approved formulas at affordable prices. With three collections curated for specific skin types (dry to normal, sensitive and oil and acne-prone), there’s a product for everyone.

The early MVPs of the bunch are the Blemish BreakthroughTriple-Acid Resurfacing Serumand theAcne Fighting Spot Gel, which both control and prevent breakouts (the latter being a quick spot treatment for on-the-go) as well as even out skin texture and tone.

Buy It!e.l.f. Skin, $4-$14;elfcosmetics.com

05of 20Elizabeth Arden Lift & Firm Eye CreamElizabeth Arden’s newest ceramide-spiked eye cream smoothes, lifts and replenishes the skin around the eyes for a brighter and younger appearance. Plus, it’s fast-absorbing, so you don’t have to set a timer to apply eye makeup.Buy It!Elizabeth Arden Advanced Ceramide Lift & Firm Eye Cream, $64;elizabetharden.com

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Elizabeth Arden Lift & Firm Eye Cream

beauty launches

Elizabeth Arden’s newest ceramide-spiked eye cream smoothes, lifts and replenishes the skin around the eyes for a brighter and younger appearance. Plus, it’s fast-absorbing, so you don’t have to set a timer to apply eye makeup.

Buy It!Elizabeth Arden Advanced Ceramide Lift & Firm Eye Cream, $64;elizabetharden.com

06of 20Everyday Humans Reviving Aloe MistThis refreshing mist is has a trio of ingredients - hyaluronic acid, aloe and cucumber water - to hydrate and moisturize your face and body. Plus, its energizing cactus flower scent makes it an instant pick-me-up.Buy It!, Everyday Humans Take Five Reviving Aloe Mist, $15;everydayhumans.com

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Everyday Humans Reviving Aloe Mist

beauty launches

This refreshing mist is has a trio of ingredients - hyaluronic acid, aloe and cucumber water - to hydrate and moisturize your face and body. Plus, its energizing cactus flower scent makes it an instant pick-me-up.

Buy It!, Everyday Humans Take Five Reviving Aloe Mist, $15;everydayhumans.com

07of 20Hawaiian Tropic Mineral Powder SunscreenThis powder SPF doesn’t leave a white cast and is chock full of oil-absorbing minerals. Bonus: on-the-go product is designed with a brush applicator to fit into any schedule. Now that’s sunscreen made easy.Buy It!, Hawaiian Tropic Mineral Translucent Sunscreen Powder Brush SPF 30, $17;hawaiiantropic.com

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Hawaiian Tropic Mineral Powder Sunscreen

beauty launches

This powder SPF doesn’t leave a white cast and is chock full of oil-absorbing minerals. Bonus: on-the-go product is designed with a brush applicator to fit into any schedule. Now that’s sunscreen made easy.

Buy It!, Hawaiian Tropic Mineral Translucent Sunscreen Powder Brush SPF 30, $17;hawaiiantropic.com

08of 20Jenna Lyons x Wondercolour Nail PolishesFashion designer Jenna Lyons has joined forces with luxury beauty marketplace BEAUTY PIE for a line of Wondercolour nail polishes. “I wanted a collection that reflected my own sense of style,” Lyons explained in a statement.“With nails, I have a really purist approach to the shades I wear, so I wanted the absolute best version of all those colors.” And she did just that: these five glossy hues make for the perfect accessory.Buy It!Jenna Lyons x Wondercolour Nail Polishes, $25 each;beautypie.com

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Jenna Lyons x Wondercolour Nail Polishes

beauty launches

Fashion designer Jenna Lyons has joined forces with luxury beauty marketplace BEAUTY PIE for a line of Wondercolour nail polishes. “I wanted a collection that reflected my own sense of style,” Lyons explained in a statement.

“With nails, I have a really purist approach to the shades I wear, so I wanted the absolute best version of all those colors.” And she did just that: these five glossy hues make for the perfect accessory.

Buy It!Jenna Lyons x Wondercolour Nail Polishes, $25 each;beautypie.com

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Jennifer Meyer Fragrance

jennifer meyer fragrance

For Jennifer Meyer’s first foray into fragrance, Los Angeles-based jewelry designer tells PEOPLE “I wanted to create something that was very authentic to who I am and [is] a seamless extension of the brand.”

Buy It!Jennifer Meyer Eau de Parfum, $130;jennifermeyer.com

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Jillian Dempsey Khôl Eyeliners

beauty launches

Buy It!Jillian Dempsey Khôl Eyeliners in The Brights in Chimpy Blue and FTA White, $20 each;jilliandempsey.com

11of 20Lancôme Le 8 Hypnôse MascaraLancôme’s Le 8 Hypnôse Mascara merges makeup and skincare. The serum-infused formula immediately adds volume and length while revitalizing lashes over time (snaps for the addition of Amino Acids and shea butter) and magically dissolves in warm water. Win-win-win.Buy It!Lancôme Le 8 Hypnôse Mascara, $32;lancome-usa.com

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Lancôme Le 8 Hypnôse Mascara

beauty launches

Lancôme’s Le 8 Hypnôse Mascara merges makeup and skincare. The serum-infused formula immediately adds volume and length while revitalizing lashes over time (snaps for the addition of Amino Acids and shea butter) and magically dissolves in warm water. Win-win-win.

Buy It!Lancôme Le 8 Hypnôse Mascara, $32;lancome-usa.com

12of 20L’Oréal Paris Infallible Up-to-24HR Soft Matte BronzerReach for this airy bronzer next time you want a sun-kissed glow sans shimmer. Formulated with the heatproof, sweatproof and waterproof technology found in L’Oréal Paris’s viral Infallible Foundation In-a-Powder, this product ensures a gorgeous look that lasts up to 24 hours.Buy It!L’Oréal Paris Infallible Up-to-24HR Soft Matte Bronzer, $16;lorealparisusa.com

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L’Oréal Paris Infallible Up-to-24HR Soft Matte Bronzer

beauty launches

Reach for this airy bronzer next time you want a sun-kissed glow sans shimmer. Formulated with the heatproof, sweatproof and waterproof technology found in L’Oréal Paris’s viral Infallible Foundation In-a-Powder, this product ensures a gorgeous look that lasts up to 24 hours.

Buy It!L’Oréal Paris Infallible Up-to-24HR Soft Matte Bronzer, $16;lorealparisusa.com

13of 20Mermade Hair Style WandBeachy waves are a go-to summer style for good reason. But if there’s no salt water in sight, Mermade Hair just made it easier to achieve the look. Its latest tool, The Style Wand, is designed with three detachable heads that create a pretty and believable bend.Buy It!Mermaid Hair The Style Wand, $125;mermadehair.com

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Mermade Hair Style Wand

beauty launches

Beachy waves are a go-to summer style for good reason. But if there’s no salt water in sight, Mermade Hair just made it easier to achieve the look. Its latest tool, The Style Wand, is designed with three detachable heads that create a pretty and believable bend.

Buy It!Mermaid Hair The Style Wand, $125;mermadehair.com

14of 20Olaplex No.4C Clarifying ShampooThe celebrity-loved brand is changing the hair game with a shampoo that detoxes like no other. The No. 4C Bond Maintenance Clarifying Shampoo removes heavy metals and pollution as well as oils and product buildup. Pair it with the rest of the brand’s well-known bond-building products for your healthiest head of hair yet.Buy It!Olaplex No.4C Clarifying Shampoo, $30;olaplex.com

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Olaplex No.4C Clarifying Shampoo

beauty launches

The celebrity-loved brand is changing the hair game with a shampoo that detoxes like no other. The No. 4C Bond Maintenance Clarifying Shampoo removes heavy metals and pollution as well as oils and product buildup. Pair it with the rest of the brand’s well-known bond-building products for your healthiest head of hair yet.

Buy It!Olaplex No.4C Clarifying Shampoo, $30;olaplex.com

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Pattern Beauty Curl Mousse

beauty launches

Buy It!Pattern Beauty Curl Mousse, $20;patternbeauty.com

16of 20PCA Skin Pigment Gel ProInnovation is at the forefront of PCA Skin’s formulas and its new Pigment Pro Gel is no exception. Developed with the brand’s powerful proprietary technology, its latest launch gently corrects dark spots and discoloration resulting in visibly brighter and more even skin for everyone.Buy It!PCA Skin Pigment Gel Pro,$120;pcaskin.com

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PCA Skin Pigment Gel Pro

beauty launches

Innovation is at the forefront of PCA Skin’s formulas and its new Pigment Pro Gel is no exception. Developed with the brand’s powerful proprietary technology, its latest launch gently corrects dark spots and discoloration resulting in visibly brighter and more even skin for everyone.

Buy It!PCA Skin Pigment Gel Pro,$120;pcaskin.com

17of 20Snif X Steph Shep FragranceInfluencer and businesswomanSteph Shepsums up Suganami, her fragrance collaboration with Snif, as “a scent that truly elevates your vibe in the most effortless way.“From its genderless earthy, floral and spicy notes that balance “softness and strength” to its ultra-sleek minimalist packaging, Suganami makes for a luxurious sensory experience.“I wanted to create an original, clean scent that anyone could wear. A scent that was complex enough to keep people curious, but simple enough to wear everyday,” Shep tells PEOPLE exclusively. “I am so incredibly proud of this scent, and hope it gives others the same confidence it has given me this past year.“Buy It!Snif X Steph Shep Fragrance Suganami, $65;snif.co

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Snif X Steph Shep Fragrance

beauty launches

Influencer and businesswomanSteph Shepsums up Suganami, her fragrance collaboration with Snif, as “a scent that truly elevates your vibe in the most effortless way.”

From its genderless earthy, floral and spicy notes that balance “softness and strength” to its ultra-sleek minimalist packaging, Suganami makes for a luxurious sensory experience.

“I wanted to create an original, clean scent that anyone could wear. A scent that was complex enough to keep people curious, but simple enough to wear everyday,” Shep tells PEOPLE exclusively. “I am so incredibly proud of this scent, and hope it gives others the same confidence it has given me this past year.”

Buy It!Snif X Steph Shep Fragrance Suganami, $65;snif.co

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Vintner’s Daughter Perfume Oil

beauty launches

Buy It!Vintner’s Daughter Understory Perfume Oil, $245;vintnersdaughter.com

19of 20Wiley Body Super BalmBIPOC-founded sustainable brand Wiley is here to solve your dry skin woes. The Super Balm is not only soothing for chapped or irritated skin, spotlighting ingredients like papaya seed, rosehip oil and calendula, but it’s push-up tube application allows for instant relief whenever and wherever.Buy It!, Wiley Body Super Balm, $24;wileybody.com

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Wiley Body Super Balm

beauty launches

BIPOC-founded sustainable brand Wiley is here to solve your dry skin woes. The Super Balm is not only soothing for chapped or irritated skin, spotlighting ingredients like papaya seed, rosehip oil and calendula, but it’s push-up tube application allows for instant relief whenever and wherever.

Buy It!, Wiley Body Super Balm, $24;wileybody.com

20of 20YSL Beauty Nu Lip + Cheek Balmy TintYSL Beauty’s Nu line might be made with Gen Z in mind, but these gorgeous lip and cheek balms are an item any and everyone can get behind. The buildable pigments give cheeks and lips a beautiful tint, and hydrate wherever they’re applied thanks to shea butter.Buy It!YSL Beauty Nu Lip and Cheek Balmy Tints, $26;yslbeautyus.com

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YSL Beauty Nu Lip + Cheek Balmy Tint

beauty launches

YSL Beauty’s Nu line might be made with Gen Z in mind, but these gorgeous lip and cheek balms are an item any and everyone can get behind. The buildable pigments give cheeks and lips a beautiful tint, and hydrate wherever they’re applied thanks to shea butter.

Buy It!YSL Beauty Nu Lip and Cheek Balmy Tints, $26;yslbeautyus.com

source: people.com