When Does Spotify Wrapped Stop Tracking 2024 Data? Everything to Know About the Annual Campaign

Mar. 15, 2025

Photo:Michael M. Santiago/Getty

Michael M. Santiago/Getty

It’s that time of year again — time for Spotify to remind you just how muchTaylor Swiftyou actually listen to in a 12-month timespan!

Spotify Wrapped, the app’s annual rundown of each user’s listening data for the year, historically drops around the top of December. (Last year, it debuted on Nov. 29.) The feature not only provides listeners with a personalized look back at the music they streamed the most over the past year, it also offers a look at global trends.

But one question continues to plague Spotify users — when exactly does the streaming service stop collecting data for it’s Wrapped campaign?

In 2021, a Spotify employee reportedly toldNewsweekthe data gathering ended on Oct. 31, stating that the “hard cut-off is just for the sake of [the] campaign.” However, Spotify refuted that claim in 2023 in response to a since-deleted post onX(formerly Twitter).

“Hmm, that doesn’t sound right to us. Don’t worry, Wrapped is still counting past Oct. 31 👀,” the post read.

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Spotify logo.Nikolas Kokovlis/NurPhoto via Getty

Nikolas Kokovlis/NurPhoto via Getty

The exact end date remains a mystery, but given that Spotify Wrapped tends to drop at the start of December, it seems likely that the cut-off is around mid-November. That gives holiday music fans a little over a month to indulge in as many repeats of “All I Want for Christmas Is You” without it being their top song every single year.

However, life’s too short to not just embrace a month where you playedSabrina Carpenter’s “Please, Please, Please” on a loop or rediscovered your love for*NSYNCthanks toDeadpool vs. Wolverine. Let the world see the results of your Brat Summer — and just know your friends are probably a little nervous to share some of their top songs too.

As for which artists will top the charts in 2024, Swift is quite likely, andSabrina Carpenter,Charli xcxandChappell Roanall feel like safe bets, too. A few country artists could also pop up in the most-streamed songs list thanks in no small part to hitmakers likeBeyoncé,Shaboozey,Morgan Wallen,Post Maloneand more.

Last year, Swift, 34,Bad Bunny,The Weeknd,Drakeand Mexican starPeso Plumacame out on top of the annual countdown.

source: people.com